1, new retail: new retail model
Individuals and enterprises rely on the Internet and use advanced technologies such as big data and artificial intelligence to upgrade the production, circulation and sales processes of commodities, thus reshaping the business structure and ecological circle and deeply integrating online services, offline experiences and modern logistics.
2. New retail: books published by Tsinghua University Publishing House on 20 18.
New Retail is a management/marketing book written by Dong Yongchun and published by Tsinghua University Publishing House. The main contents are as follows: New retail is the product of consumption upgrading, and it is a more advanced and humanized commercial civilization. In the foreseeable future, there will be no e-commerce, no traditional retail, only new retail.
3. New retail: books published by Tianjin People's Publishing House on 20 18.
New Retail is a book published by Tianjin People's Publishing House on 20 18. The author is Wang Daguo. The main contents are as follows: 2 1 century is a century in which consumption leads development. As the pioneer of Internet shopping, Ma Yun proposed the "new retail" in the future.
It is pointed out that "new retail" will use advanced technologies such as artificial intelligence and big data to bring new upgrades to online and offline through the new reorganization of people and goods, reshape the business pattern and ecosystem, and deeply integrate online services, offline experience and modern logistics.
Extended data:
The reasons for the rise of new retail
1, the rise of the new middle class
Portrait of the new middle class: after 80/90, they received higher education and pursued self-improvement, and gradually became the mainstay of society. The biggest feature of the new middle class's consumption view: the rational tendency is obvious. They care more about quality and corresponding cost performance than price, and they are willing to pay higher prices for high-quality goods and services.
2. Online retailing meets the ceiling.
Although online retailing has replaced the function of traditional retailing for some time, it can be seen from the customer acquisition cost of Tmall and JD.COM, that the online traffic dividend of e-commerce has peaked; At the same time, the offline marginal customer acquisition cost is almost unchanged, physical retail has entered a critical period of rectification, and the value of offline channels is facing revaluation.
3. The popularity of mobile payment.
New technologies such as mobile payment have opened up the popularity of intelligent terminals in offline scenes, and the subsequent technological innovations such as mobile payment, big data and virtual reality have further opened up offline scenes and consumer socialization, so that consumption is no longer limited by time and space.
Baidu Encyclopedia-New Retail: Books Published by Tianjin People's Publishing House 20 18
Baidu Encyclopedia-New Retail: Books Published by Tsinghua University Publishing House on 20 18.
Baidu Encyclopedia-New Retail: New Retail Model