1, basic information

Marketing major is an undergraduate major in Chinese universities, which belongs to the category of business administration. The study period is 4 years, and the bachelor degree in management is awarded.

Marketing majors teach students marketing professional skills such as market and demand analysis, marketing strategic decision-making, and marketing strategic planning. By teaching the basic theories and knowledge of marketing and enterprise management. Cultivate compound talents with innovative ability and knowledge application ability, who can engage in enterprise marketing management and have preliminary scientific research potential.

2. Training purpose

As a major in business administration, the training goal of this major is to meet the needs of national economic construction and cultivate talents with good theoretical foundation and scientific research ability so that they can solve the problems of enterprise marketing.

And can apply the learned knowledge to the actual situation. The core of the training goal of this major is to help students lay a solid theoretical foundation, be familiar with the frontier of the subject, and combine with the actual scene to apply what they have learned.

Employment prospect of marketing major

1, diversified employment direction

Graduates majoring in marketing can choose to engage in marketing-related work in various enterprises and institutions, government agencies and other institutions. These organizations include, but are not limited to, manufacturing, service industry, financial industry, Internet industry, etc. Graduates majoring in marketing can choose their own employment direction according to their own interests and career planning.

2. The market demand continues to grow.

With the intensification of market competition and the diversification of consumer demand, the employment prospects of marketing graduates continue to grow. More and more enterprises need marketing talents with professional knowledge and skills to promote the development of enterprises.

At the same time, with the popularity of digital marketing, the knowledge and skills of marketing graduates in the Internet and social media are also receiving more and more attention and demand.

3. The career development prospect is broad.

Graduates majoring in marketing also have great potential in career development. They can accumulate experience and improve their abilities and positions by engaging in marketing-related work in organizations. At the same time, they can also start their own businesses or engage in consulting, planning and other related fields through self-study and practical experience.