Scientific Outlook on Development, the first priority is development, the core is people-oriented, the basic requirement is comprehensive, coordinated and sustainable, and the fundamental method is overall consideration. Editing is a work centered on cultural creativity, and its purpose is to create excellent books to meet people's growing spiritual and cultural needs. Readers, authors, editorial colleagues, American editors, professional marketers, etc. They are all the objects that we implement the core concept of "people-oriented". Therefore, I think the publishing industry can develop quickly and well only if it is people-oriented and guided by people's spiritual and cultural needs. So, how to implement the core of Scientific Outlook on Development-people-oriented?
People-oriented in the planning stage of topic selection
Topic planning is the premise of the formation of a book. At this stage, we should focus on two issues: first, the value of the topic; The second is the possibility of realization. When the inspiration of a topic comes to mind, the value is undoubtedly our first consideration, and the value of the topic usually depends on the reader's approval or not. Therefore, at this stage, we should always put readers first, conduct in-depth research, think about what readers think and worry about what readers are anxious about. Of course, as a spiritual product, the particularity of books determines that when we consider the needs of readers, we should not cater to them blindly, but take it as our responsibility to provide excellent products to improve readers' cultural and scientific literacy. Only in this way can every reader really benefit from the fruits of cultural development.
When we consider the possibility of choosing a topic, we should first verify it, carry forward the spirit of "bold assumption and serious verification", make a serious argument with leaders, editors and marketing colleagues, brainstorm and decide the choice according to our human, financial and channel resources. Secondly, we should seriously consider the choice of the author. Whether the topic can be implemented depends largely on whether we can find a suitable author. Therefore, in daily work, we should pay attention to resource construction and management. First, make friends with the author to establish feelings; Second, we should keep in touch with the author and strengthen communication, so that the author is willing to invest time and energy to create according to the editing intention.
People-oriented in the editing stage
The stage of soliciting contributions and editing is an important link to complete a book. If the editor is a director, then the author is an actor. Therefore, as an editor, we should look for suitable authors in the solicitation stage; Fully respect and trust the author and take every author and manuscript seriously. Of course, author-oriented is not to accommodate the author, but to convey the editing intention to the author and ensure that the author creates works that are conducive to the all-round development of readers.
When the original manuscript, the material of a book, was placed in front of us, the book entered the stage of desk editing. In this work, we should be responsible to the author and readers, read the manuscript carefully, and communicate with the author in time when problems are found. Not only should the books to be published conform to the correct political orientation and have certain social benefits, but they should also be carefully edited and processed in a responsible attitude towards the authors and readers. From the general framework of the book to the theme, from the size of the space to the revision of typos, we must do it seriously and never let go of any details that may go wrong. When you need to look through the information and verify the manuscript, you should take the trouble to find the first-hand information.
Of course, the completion of a book is not a personal matter, but also involves American editors and other staff. We should also take their needs seriously in our work, so as to bring them as much convenience as possible and promote them to finish their work faster and better. As far as the design of books is concerned, editors should first have a deep understanding of the ideological connotation and readers of the manuscript itself. Only in this way can they provide the most suitable design suggestions for American editors, so that books can achieve perfect unity in content and form, and readers can gain knowledge and aesthetic enjoyment in relaxed and happy reading.
People-oriented in marketing stage
At present, under China's socialist market economy system, we should act in accordance with the laws of the book market, make overall plans, and adopt active and flexible publicity and marketing means and methods. However, no matter what measures we take or what activities we hold, we should always stand in the position of readers, aim at meeting their spiritual and cultural needs, and adopt the way they agree with most, so as to get twice the result with half the effort. For example, as an editor, we should not only stay in the stage of planning and book editing, but also go deep into the marketing of books, pay close attention to the changes in the book market, the transfer of readers' interest and the fluctuation of consumer psychology. Know yourself and know yourself, and you will win every battle. Only in this way can the social and economic benefits of books be realized.
In the activity of "Sun Yunxiao Family Education Lecture and Book Signing" organized by our society, we combined book sales with providing services, and made a detailed study of parents' needs, consumption capacity, consumption psychology, activity forms, activity venues and other factors, and achieved good results.
After studying and practicing Scientific Outlook on Development in the recent stage, I deeply feel that as an editor, I need to further study and strengthen my political, cultural and ideological cultivation to enhance my discernment and creativity. At the same time, we should apply the experience of theoretical study to practice and gradually integrate the essence of Scientific Outlook on Development into our daily work. In addition, we should learn from practice, strengthen the study of publishing business, practice practical skills, such as learning cost accounting, and enhance our ability to communicate with people.