In daily study, work or life, many people are familiar with some widely circulated advertising words, which have the function of shaping brand emotional value for enterprises. There are many kinds of advertising words, you know? The following are my carefully organized illegal advertising words, welcome to read the collection.
Illegal advertising words 1
Luxury goods, postage, full audience, free shipping, leather
Absolute word:
It is strictly forbidden to use words that cannot be verified, such as absolute value, absolute, big name, precision, super-earning, brand creation, leading listing, superstar, famous artist, luxury goods, and one of the world's top X brands.
It is forbidden to use first, ultimate, top, ultimate, champion, first-class, best, invincible, peak, supreme, first brand, gold medal, famous brand, cutting-edge, top enjoyment, founder, leader, leader, (far away) leader, king (only), first, domestic products, filling domestic gaps, absolute and exclusive.
It is forbidden to use absolute terms with the same or similar meanings, such as highest, highest, lowest, best, best, lowest, lowest, cheapest, maximum, latest technology, most advanced science, latest, most advanced, most profitable, first, accurate, super profitable and first-class enjoyment.
Absolute words with the same or similar meanings, such as first choice, first (individual), exclusive (formula), filling domestic gaps, unique, unique, first time, world-wide/world-first, world-wide/world-first, are strictly prohibited.
It is strictly forbidden to use false or unpredictable exaggerated expressions, such as 100%, international quality, top grade, authentic, national, world-class, top grade, best, etc.
Prohibited time limit words:
There must be a specific time limit. One day, today, today, a few days and nights, finally, the countdown, now, just, only, weekends, anniversaries, special parties, shopping parties; Moreover, all group buying words, such as flash purchase, brand group, boutique group and single product group, must indicate the specific activity date.
It is strictly forbidden to use words that cannot determine the time limit, such as ending at any time, only this time, raising prices at any time, lowering prices immediately, and the last wave.
Forbidden authoritative words:
It is strictly prohibited to use words such as time-honored brand, China well-known trademark, leading brand and exclusive use.
It is strictly forbidden to use "expert recommendation", and it is strictly forbidden to use words such as quality inspection, national inspection and sampling inspection that claim that quality does not need to be tested. Do not use
Recommended by national XXX leaders, recommended by national XX authorities, recommended by national XX authorities, and so on.
The use of RMB patterns (except those approved by the central bank);
It is forbidden to click on the word XX:
It is strictly forbidden to use words such as "Click to receive the prize", "Congratulations on winning the prize", "All free" and "Click" which are suspected of deceiving consumers.
There are also some copywriting elements such as surprise, click to get, click to turn around, click to try on, click to flip, and receive prizes.
Words that are forbidden to stimulate consumption:
It is strictly forbidden to use words that stimulate consumers to snap up, such as "seconds kill", "grab the explosion", "if you don't grab it, you won't have a chance", "ten thousand people snapped it up" and "the whole people snapped it up".
It is strictly forbidden to use misleading signs such as "free", "explosive", "pro" and "refined beans" in the content of materials and pictures.
Without praise:
It is strictly forbidden to use "luxury gifts" and "luxury gift packages". If the advertising materials indicate that promotional goods are accompanied by gifts, such as "giving gifts", "big gift packages" and "buy one get one free", the variety and quantity of gifts should be indicated.
Inactive related words:
If you don't participate in Jingpinhui activities, it is forbidden to appear the words Jingpinhui or logoï¼›; Those who participate in Jingpinhui shall provide relevant qualification certificates (such as the final approval schedule of Jingpinhui). Boutique link products should be consistent with commercial advertising products.
Text description:
Traditional Chinese characters, using foreign characters alone or using both Chinese and English;
Tmall
I. Relevant requirements applicable to various commodities:
(1) Absolute language or expression shall not be used in commodity packaging or publicity pages.
1, the advertising law and the regulatory authorities explicitly prohibit the use of: the most advanced, national, best, top, best and first brand;
2. If it contains absolute meaning and cannot be proved by objective evidence, it is suggested not to use it: unique, top-notch, omnipotent, first, lowest, sales volume+champion, bargain-hunting, most unique, highest, domestic first, extreme, first choice, unprecedented, absolute, largest, world-leading, unique, peak, latest invention, most advanced, etc.
(two) the words and patterns of "well-known trademarks" and "China famous brands" shall not be used on the packaging or publicity pages of commodities.
(3) The national flag, national emblem, national anthem, military flag, military emblem and military song of the people of China shall not be used or disguised on the packaging or publicity pages of commodities; The names of state organs and state functionaries shall not be used or used in disguised form.
(four) shall not contain obscenity, pornography, gambling, superstition, terror and violence; It must not contain ethnic, racial, religious or gender discrimination.
(5) Advertisements for medical treatment, medicines, medical devices and health food shall not have the recommendation or proof of the advertising spokesperson; Minors under the age of ten cannot be used as advertising spokespersons.
(6) Except advertisements for medical treatment, drugs and medical devices, it is forbidden to use any other advertisements that involve the function of disease treatment, and it is not allowed to use medical terms or terms that are easy to confuse the promoted goods with drugs and medical devices.
(seven) the data, statistics, survey results, abstracts, quotations and other quotations in advertisements shall be true and accurate, and shall be sorted out.
Mingyuan. If the quoted content has the scope of application and the validity period, it shall be indicated.
(8) Please use the words "original price" with caution in the promotion activities. "Original price" refers to the lowest transaction price reached by the operator at the trading place with the transaction documents within seven days before this promotion; If there is no transaction within the first seven days, the last transaction price before this promotion is the original price.
(9) When a business operator conducts promotional activities by comparing prices with other business operators or other sales formats, it shall accurately indicate the meaning of the price comparison, and can prove that the marked price comparison is true and well-founded. Otherwise, it constitutes price fraud.
Two, food in addition to the first requirements, but also need to pay attention to the following requirements:
(1) Food commodities shall not use the words and patterns of "national inspection-free products" on their packaging or publicity pages.
(2) Advertisements shall not use words that are confused with drugs, and shall not directly or indirectly publicize the therapeutic effect of food, and shall not express or imply the therapeutic effect of food by publicizing the efficacy of certain ingredients. Exodus: It can prevent and treat diseases ...; It has the functions of strengthening and regulating myocardium, dilating blood vessels, increasing coronary blood flow, improving heart vitality, lowering blood pressure and cholesterol, softening blood vessels, resisting tumors and rehabilitating tumor patients.
(3) It is not allowed to express or imply that it can replace breast milk; Do not use the name or image of a medical institution or doctor; Food advertisements involving specific functions shall not be proved by the name or image of experts or consumers.
(4) Advertisements for food, new resource food and special nutritious food shall not publicize the health care function, nor shall they express or imply its health care function by publicizing the functions of certain ingredients.
The following is the functional scope of health food. You can't use the following words and synonyms without obtaining the batch number of health food: 1 to enhance immunity; 2. Assisting in lowering blood lipid; 3. Assisting in lowering blood sugar; 4. Anti-oxidation;
5. Assist to improve memory; 6. Relieve visual fatigue; 7. Promote lead discharge; 8. clear your throat;
9. Assist in lowering blood pressure; 10, improve sleep; 1 1, promoting lactation; 12 to relieve physical fatigue; 13, improving hypoxia tolerance;
15, lose weight;
16 to improve growth and development; 17, increasing bone density; 18, improving nutritional anemia;
19, the auxiliary protective effect on chemical liver injury; 20, acne; 2 1, remove chloasma; 22, improve skin moisture; 23, improve skin oil; 24, regulate intestinal flora; 25. Promote digestion; 26, laxatives;
27. It has auxiliary protective effect on gastric mucosal injury.
Illegal advertising words 2
Related to "most":
The best, the best, the best, the favorite, the most profitable, the best, the best, the best, the highest, the highest, the most upscale, the most luxurious, the lowest, the lowest, the cheapest, the lowest, the most popular, the most fashionable, the most concentrated, the most consistent, the most comfortable and the first.
Related to "one"
1. China is the first, the whole network is the first, sales volume is the first, ranking first, unique, the first brand,No. 1, TOP. 1, unique.
No two, the first in the country, first-class, one day, only once (one paragraph), the last wave, one of the top X brands in the country.
Related to "level/pole"
National, domestic, global, cosmic, world-class, top (top/cutting-edge), top technology, top enjoyment, advanced, top quality, excellent (excellent/absolute), extreme, limit.
Related to "Head of State/Family/Country"
First, the first choice, exclusive, exclusive formula, the first launch, the first launch of the whole network, the first launch of the whole country, the exclusive XX network, the first launch, the first launch, the national sales champion, the national product, the national (national inspection-free), filling domestic gaps, China's well-known (well-known trademark) and international quality.
Brand correlation
Big brand, gold medal, famous brand, trump card, leader brand, world leader, (distant) leader, founder, leading brand, leading listing, superstar, famous, head, supreme, peak, luxury, excellent, advanced, leader, king, king, champion.
Be related to falsehood
Never before, never after, permanent, omnipotent, ancestral, special effects, invincible, pure natural, 100%, high-grade, authentic, genuine leather, super-earning, accurate.
Related to authority
Time-honored brands, well-known trademarks in China, exclusive use, expert recommendation, quality inspection exemption, no national quality inspection, no sampling inspection, recommendation of national XX leaders, recommendation of national XX authorities, and use of RMB patterns (except those approved by the central bank).
Fraud-related consumers suspected of fraud
Click to receive the prize, congratulations on winning the prize, all free, click to have a surprise, click to receive, click to turn around, click to try on, click to flip, and receive the prize.
Suspected of inducing consumers
Spike, grab the explosion, if you don't grab it, you won't have it. If you don't have him, you won't be cheap. If you don't have him, you won't have a chance. Ten thousand people are snapping at it, and the whole people are snapping at it.
Related to time
The time limit must be specific (according to JD.COM News): today, today, several days and nights, countdown, now, just now, only, weekend, anniversary, bargain party, shopping party, flash purchase, brand group, boutique group, single product group (there must be an activity date).
Do not use
End at any time, raise prices at any time, and lower prices at once.
Expand:
Book classic advertising words 1
1. Who says cheap books are not good! !
2. Books, the spiritual food of people, come here for a complete list.
3. We have our own opinions!
4. Your world, the world of books
If you have a book, you won't lose-XXXX Bookstore wins with you.
6. Hold the hand of the book and accompany it forever.
7. Bookstore slogan: Shushan has a hard road, and learning the sea is endless.
8. Read thousands of books and take Wan Li Road.
9. Books are the ladder of human progress.
10. Business slogan: People are superior to me, but people are not.
1 1. Books are a world.
12. Turn your mind into the smartest place.
13. This bookstore only sells wisdom and classics.
14. Seek knowledge and return with it.
15. Wonderful words, which did not belong to me originally.
16. Full of beauty, just waiting for others.
17. Lido is not necessarily right, and good books are not necessarily expensive.
Illegal advertising words 2
1. Full of beauty, just waiting for others.
Richard is not necessarily right, and good books are not necessarily expensive.
3. Go into other people's world and explore your own universe
Shopping in the "Golden House" can also save money!
5. Dare to crack down on piracy.
6. Richard is not necessarily right, and a good book is not necessarily right!
7. The treasures here are very affordable
8. A feast begins with a book.
9. I won't go to the Internet cafe.
10. Learning changes fate, and knowledge makes the future.
1 1.
12. Your brilliance is up to me, and the future is infinite for reference only.
13. Take you into a wonderful world.
14. Take the least from you and give you the best.
Books are the ladder of human progress.
16. Special price every day! Surprise every day! Fight profiteering! Serve the public!
17. Books are the ladder of human progress. Let's explore the infinite truth in the infinite bookstore. Good books are not expensive!
Illegal advertising words 3
1. Read books and share knowledge;
Life and money should be wasted on excellent books.
3. Share knowledge, books make dreams come true.
4. Always share and taste books.
5. Stay rich and share books.
6. Don't go out this holiday, read and share at home.
7. Live a new life and share books.
8. Share books, the beauty of words
9. Share books: See the world with you.
10. Share books to create wealth and value
1 1. Reading changes walking, and books take care of life.
12. Sunshine and Smile, Fantasy and Action-Enjoy the Happy Genie
13. There are thousands of novel websites in Qian Qian, and there is always one for you. That the world is the most powerful.
;