The management of Barnes & Noble has a strong sense of customers. In order to directly face the readers, it spared no effort to open a Community StoreConcept, positioning the company's 59/kloc-0 super bookstores in 49 States of the United States and Colombia as "community bookstores", so that its chain bookstores can be opened in every residential area. At the same time, pay attention to the coordination with the community in function and style, and position the development goal of the community bookstore as the cultural center of the community. A typical Barnes & Noble bookstore deals in books, audio-visual products, coffee, children's world and magazines. There are also notices of major events in the bookstore, including the author's report and children's activities. The harmonious environment of the combination of bookstores and facilities makes every Barnes & Noble bookstore a source of information and entertainment for readers and an entertainment place for exchanging ideas, gathering and leisure. In addition to shaping the unique image of the bookstore, Barnes & Noble Bookstore has also established close emotional ties with community residents, which is not only a business relationship of buying and selling, serving and being served, but also a close relationship like a friend.

Barnes & Noble has no uniform rigid rules on the book structure of bookstores in different communities. Instead, each branch is required to determine the basic books and specialized books of the bookstore on the basis of fully understanding the population structure, living habits, cultural life characteristics and trends of the community. For example, in Manhattan, an international city and a settlement of immigrants, a Barnes & Noble bookstore on 48th Street of Fifth Avenue has more than 2,000 kinds of cooking books, including more than 600 kinds of cooking from various countries and nearly 40 kinds of cooking from China. In a Barnes & Noble bookstore in Oregon, about half of books are about computer and engineering science, because quite a few people in the local population are engaged in computer and related occupations. In terms of the supply of bookstores, publishers have published new books, and bookstores will soon be able to distribute new books to various community chain stores. Moreover, bookstores keep records of what kinds of books readers like to read on weekdays. As long as the relevant books arrive, the clerk will pass on the information to the readers in time. In short, all the themes are to provide convenient and efficient services to community residents. In addition to daily book sales, Barnes & Noble Bookstore will also hold corresponding promotion and public relations activities according to the cultural interests of the community. From time to time, book signing, reading seminars, children's story meetings and special parties, cooking performances are arranged, or writers are invited to read aloud and introduce manuscripts being written. There are even some special reports that are not directly related to the book but are of public interest, such as inviting experts in the financial industry in the community to talk about investment strategies. The activity catalogue is placed in front of the bookstore for interested readers to ask for at will, and some important activity bookstores will also advertise in community weekly newspapers. As a result, on the one hand, community residents pay more attention to bookstores and promote book sales. During the activities, book sales often reach a climax. On the other hand, it is necessary to enhance the contact between bookstores and residents, integrate bookstores into community life, and realize the honor with the community.

In the mid-1990s, the super bookstore reached its peak, integrated into American community culture and life, and became the main channel for readers to buy books. Just like the operating charter of Barnes & Noble Bookstore advocates "any book (anytime, anywhere)" for readers.