JD.COM Hour Shopping has been connected to 65438+ 10,000 physical stores. On the eve of 654.38+065.438+065.438+0, the "Hourly Shopping" business in JD.COM, jointly created by JD.COM and Dada Group, was officially released, marking the all-round instant retail of JD.COM COM, and JD.COM Hourly Shopping has been connected to 65,438+10,000 physical stores.
JD.COM Hour Shopping has been connected to 65438+100000 physical stores. Before JD.COM11.11,the JD.COM Hour Shopping Business jointly created by JD.COM and Dada Group was officially released, marking JD.COM. COM's comprehensive efforts in instant retailing have accelerated to "hours" or even "minutes". Hourly purchase is fully undertaken by Dada Group, and has been growing rapidly since trial operation. Sales ratio in September1growth in October 150%.
Hourly shopping is a unified brand for consumers in JD.COM. The instant retail business of COM corresponds to the retail model of "online ordering, store delivery, hourly or even minute delivery".
Hour shopping has become an important layout of JD.COM in the retail field, with the goal of infiltrating 50% of JD.COM users. Its localized supply chain model will create a second growth curve for JD.COM. The release of hourly purchase marks the full maturity of various supply chain layouts in JD.COM. In addition to the B2C model represented by JD.COM Retail Terminal and the origin model represented by JD.COM Fresh, Jingxi and Jingdong Logistics, JD.COM. The stable local retail supply chain model has certain value.
Local retail also includes three subdivided supply chain models: home shopping, home shopping and community shopping, including the "home shopping" model represented by JD.COM Hour Shopping and JD.COM Home Shopping, the store shopping model represented by JD.COM Convenience Store, Qixian Supermarket and JD.COM Appliance Store, and the community model represented by Jingxi Battle. As a result, JD.COM has become the only enterprise in the industry with a complete model and a solid layout of "B2C model+country of origin model+local retail model".
It is reported that Dada-JD.COM ZJS is a leading information service platform for express delivery in the same city and an open platform for retail empowerment. At present, Dada has covered 400 major cities in China, with more than 6.5438+0.2 million service enterprise users, more than 50 million individual users and a daily peak of more than 8 million orders.
Shanghai Qusheng Network Technology Co., Ltd. was established on July 2, 20 14, and its legal representative is Kuaijiaqi with a registered capital of 6,778,900 yuan. The company's business scope includes professional intermediary activities, the second kind of value-added telecommunications services, food business and so on. Kuaiqijia holds 87.3%, Jiangsu JD.COM Boneng Investment Management Co., Ltd. holds 10%, and Yang Jun holds 2.7%. The company has three foreign-invested enterprises, including JD.COM Daoyouheng E-commerce Information Technology Co., Ltd. ..
JD.COM Hour Shopping has been connected to 65438+100000 physical stores. Under the trend of consumption upgrading, people's demand for convenience and quickness is rising, and the demand for local instant retailing is rising, and consumers' online consumption and instant consumption habits are gradually formed. According to the research of iResearch, it is estimated that the real-time retail market in China will be close to 900 billion by 2024. Supermarket has become an important category in local retail O2O. It is estimated that the CAGR of local retailers will reach 62% in 2020-2024.
In order to meet consumers' demand for multi-category instant consumption, on the eve of11,the "Hour Shopping" business in JD.COM, which was jointly created by JD.COM and Dada Group, was officially released, marking the comprehensive efforts of JD.COM COM in instant retailing and accelerating to "Hour Shopping" and "Minute Shopping".
For retailers, after accessing JD.COM Hour Shopping, online traffic from JD.COM and JD.COM can be accurately introduced into offline stores of retailers. With the gradual establishment of the minds of JD.COM hourly buyers, the huge traffic and high-quality users pointed by 530 million active buyers in JD.COM Terminal will effectively drive the rapid growth of retail stores and brands in Shang Chao.
The "time-to-purchase" mode was upgraded, and JD.COM joined hands with Dada Group to deeply link physical retail.
"Time Purchase" is the unified brand of instant retail business in JD.COM, which corresponds to the mode of "online ordering, store delivery and hourly or even minute delivery". When consumers buy goods in JD.COM APP, seeing the sign of "hourly purchase" means that they can enjoy the service of goods delivered in hours or even minutes.
Compared with the previous retail business in JD.COM, the biggest feature of hourly purchase is the upgrade of delivery timeliness. After the consumer places an order, the goods will be delivered from the store 3-5 kilometers around the user's POI point, because it is close enough to the consumer, so it can be delivered home within 1 hour.
Accumulation based on JD. COM arrived home early, and the hourly shopping business has been connected to 654.38+ 10,000 full-category physical retail stores, covering supermarket fresh food, mobile phone communication, digital home appliances, medical and health care, beauty and skin care, home clothes, green flowers, cake baking, outdoor sports, pets, books and so on. Orders are delivered by Dada Express, a platform of Dada Group, providing instant door-to-door service.
Generally speaking, the hourly shopping business is a collection of all the instant retail capabilities that can provide goods with minute-by-minute and hour-by-hour services in the ecological region of JD.COM, including the initial natural selection project and the platform model represented by JD.COM. COM, and the self-operated model represented by "natural selection".
After undertaking the real-time retail and real-time distribution business in JD.COM, Dada Group has also put the overall capabilities of its JD.COM ZJS, Dada Express and Haibo systems, which have been deeply cultivated for several years, into the time-buying business, helping the time-buying to be rapidly promoted and laid out in a wider range of the country.
Nowadays, hour shopping has become a kind of JD.COM. COM is an important business in the retail field, and its goal is to penetrate 50% of JD.COM users. The supply chain model based on localization will create a second growth curve for JD.COM. That means JD. COM's omni-channel layout has entered a new stage, which is also a manifestation of JD.COM. COM's deep cultivation of instant retailing in the past seven years.
Incremental income generation, the head business super-actively accesses the "time purchase" business.
By comprehensively integrating the superior resources of JD.COM retail and JD.COM home furnishing, JD.COM Hour Shopping has comprehensive retail digital construction capability, which can effectively help retailers and brands to grasp the development opportunities of instant retail.
At present, more and more head retailers in China are actively docking with JD.COM, and on the basis of in-depth cooperation, they can get through the hourly purchase in JD.COM.
CR Vanguard is a large supermarket chain in China, and has become a leading supermarket enterprise in JD.COM in terms of sales scale and growth. Based on JD. COM's ability to buy LBS by the hour, JD.COM users who are 3-5km away from the location of CR Vanguard stores will automatically match the products of CR Vanguard stores when searching or browsing related products in JD.COM App. After the consumer places an order, the store will complete the picking and packaging, and Dada Express will send a knight to the store to pick up the goods and deliver them. The goods will be delivered within 1 hour.
Xu Zhijiang, CMO of CR Vanguard, said that with the rapid development of hourly shopping business, as of July this year, CR Vanguard had previously settled in more than 1.800 supermarket stores in JD.COM, and completed the launch of 1.000% in JD.COM, covering the whole format of CR Vanguard.
Wang Zhongwang, a leading supermarket in Jiangxi Province, has also become one of the direct beneficiaries. Up to now, 50 Wang Zhongwang stores have been launched on the JD.COM platform, with more than 4,000 kinds of goods on sale. According to the vice chairman, with the hourly shopping business being recognized and accepted by more and more users, the in-store traffic and sales on the JD.COM platform are on the rise. "The sales growth in May this year is very obvious. Compared with June, sales in September increased by more than eight times in three months, and it continues to grow at a high speed. "
From the consumer side, since the trial operation of the project at the beginning of this year, the hourly purchase business has continued to grow at a high speed, and the penetration rate among users in JD.COM has been continuously improved. Sales ratio in September1growth in October 150%. During the promotion of 618 in JD.COM this year, the cumulative turnover of mobile phone services per hour in JD.COM increased by about 10 times year-on-year.
In addition, based on the deep cooperation with Dada Group, JD.COM Hour Shopping has also built an integrated instant retail solution covering five aspects: contract delivery, marketing transaction, commodity management, user operation and digital construction, helping retailers and brands to solve the pain points in future digital upgrading and omni-channel development, and achieve cost reduction, efficiency increase and high-quality growth.