Where there are sparrows, there are Shanxi merchants. " Shanxi merchants, who once dominated Europe and Asia for 9000 miles and shopping malls for 500 years, wrote a legendary story in the history of national commerce in China, and were called the five major business gangs in the late Ming and early Qing dynasties with Huizhou merchants, Zhejiang merchants, Jiangsu merchants and Guangdong merchants. Shanxi merchants made two great contributions to China's commerce: first, they created and monopolized China's border trade with Mongolia and its foreign trade with Russia; Second, the banking industry, which started financial remittance, was called "the grandfather of China's financial industry" by Yu Xiansheng. Influenced by Confucius and Mencius, Shanxi merchants combined the traditional Confucian principles of being a man with financial management, paid equal attention to Confucianism and merchants, and paid attention to "a gentleman loves money and takes it wisely." They are all businessmen with noble business quality. Business is bound to be profitable, but their profit-seeking behavior is a legitimate business activity under the guidance of the correct concept of justice and benefit, not mercenary, and they have their own unique understanding and opinions on the issues of beliefs and interests; They take honesty as the foundation, regard business reputation above everything else, and would rather suffer huge economic losses and safeguard the reputation of the firm; They call their peers "phase", fair competition and mutual support; They regard expanding the trade field as the main way to become stronger and bigger, constantly innovate their business methods and adjust and expand their business scope. In that era when carriages were the main means of transportation, they struggled to travel around the world. From Wuyishan to Chaketu, there are bones everywhere, which is the suffering left by Shanxi merchants. ...

However, in the early Republic of China, the domestic smoke filled the air and the situation was turbulent, and the Shanxi merchants vanished in an instant. Leave a tragic page in the modern history of China.

Therefore, Shanxi merchants are "nine thousand miles across Europe and Asia, dominating shopping malls for 500 years"

Most of the Shanxi merchants are brilliant and talented. They have adopted many clever and effective business skills in their long-term business practice. In particular, Ji Ran, the founder of Shanxi merchants in the late Spring and Autumn Period, benefited a lot from financial management and became the management soul of Shanxi merchants. The business skills of Shanxi merchants are highlighted as follows:

People abandon me and take it. Looking for business opportunities in people's casual weaknesses or abandoned businesses, from small to large. After being "strong", aim at the established goal and wait for an opportunity to move forward. Zhou Pu businessman Fan Shikui was born in a salt merchant family. When his parents failed in salt industry, he first bought and sold grain merchants, then turned to salt industry, and finally became a tycoon, and his reputation spread far and wide among women and children.

Keep pace with the times. Business can't be without rules, but neither can it be without rules. Dare to break the routine, be able to adapt to changes in the current situation, adapt to changes, and strive for initiative and continuous success. Among Shanxi merchants, Qu, an enlightened businessman who opened a shop to do business, is one of them.

Be brave in innovation. The "first person to eat crabs" is often a person with strategic mind and continuous progress. Those who dare to set a precedent are mostly people with superior wisdom. Lei Lvtai, the originator of the banking industry and Pingyao businessman, can be regarded as a business elite. He was the first person to eat crabs.

Push your luck. Liu Bai-year-old shop is a time-honored brand at home and abroad. The secret is that Liu's founder, Zhao's three brothers from Linfen Xishe, Shanxi Province, has always been "pushing your luck" in quality requirements, thus winning an unparalleled reputation.

Perseverance. Shanxi merchants have a new understanding of the old saying "Man proposes, God disposes", that is, "Man proposes, God disposes", which has become their business philosophy. Therefore, a spirit of "perseverance" and "dripping water wears away the stone" has been fully reflected in Shanxi merchants. It is a powerful example that Qiao Zhiyong, the owner, wants to "connect with the world", broaden the channels of doing business in a war-torn environment, and make business overseas in China.

Good at communication. According to "Qing Chao", it takes tens of millions of taels of silver to be the richest man in Shanxi. This person is not Hou, Cao, Qu, Chang, Li, but Kang of Linfen. Kang's rise comes from doing business. Business trip is exquisite, making friends widely, integrating information and diversifying management, so it has achieved the economic effect of "chemical reaction".

Use legends. Among the Shanxi merchants, there are many families with "nobles in the dynasty". For example, because he was an official in Korea, Zhang's business on the rich side of Xiezhou naturally made extraordinary achievements with the help of the imperial court. And it is difficult for ordinary people to know why, so there is a legend. Similar to today's award-winning "classics" written for successful people, they are greatly sought after by the world and add fuel to the fire.

Blending of Confucianism and Taoism. "'Confucianism in name, Jia Yili. "The boundary between the two is black and white, which is difficult to tolerate. However, Shanxi merchants integrated Confucian culture into businessmen and gave them wings to do business. This is the secret of Yuci wealthy businessmen staying at home for hundreds of years.