The boutique shopping guide took the lead in adopting full-color printing and innovative design of luxury coated paper, which created a precedent in the industry, and the publishing scale of the 200 th edition became the scale standard of domestic newspaper publishing.
In the past 20 years, boutique shopping guide has influenced the brand awareness, life concept and consumption choice of more than one million fashionistas in China's first tier cities, such as Beijing and Shanghai. Known as the "consumer reference" and "life consultant" of fashion people. In Beijing, Shanghai, Guangzhou and other key cities, the brand awareness of boutique shopping guides has reached more than 70%, especially in Beijing, reaching 98.6%. Covering the core channels of first-and second-tier cities in China, such as Beijing, Greater Beijing, Shanghai, Guangzhou, Hangzhou and Shenyang, it provides strong support for customers' promotion needs.
Market leader 1997, the advertising revenue of "Boutique Shopping Guide" exceeded 100 million, and 1999 entered the "Top Ten National Newspaper Advertisements". In 2009, Boutique Shopping Guide was rated as the first comprehensive professional newspaper in 2007-2008.
In 20 13, the boutique shopping guide was rated as "Top 100 Newspapers in China" by the State Administration of Press, Publication, Radio, Film and Television.
All-Media Today, relying on its unique resource advantages, Boutique Media Group has built an all-media fashion communication platform integrating newspapers, magazines, online reading, mobile terminal reading, Weibo, WeChat and APP products.
T magazine China edition
T Magazine, a fashion culture magazine from America, officially launched its Chinese version on March 16, 2065438. This edition is edited and published by China Lifestyle Media Group, and its Chinese name is tentatively Feng Shangzhi magazine.
The first issue of China edition of T magazine follows the special publishing attributes of the original edition. Annual publication 13, monthly 16, bimonthly in March and September, 65438+February, 20 yuan.
Each issue focuses on different themes, including men's wear, women's wear, design, travel, art, culture, beauty and culture.
China edition is edited by the executive editor of Boutique Shopping Guide, OK! Mr. Feng Chuxuan, the publisher of Wonderful and kinfolk of Four Seasons, became the editor-in-chief.
Lifestyle-how to live and how to live better.
The lifestyle of Boutique Shopping Guide is called "China No.1 Life Fashion Weekly".
Lifestyle aims at the hottest, most popular and most suitable clothes and cosmetics, and helps readers solve every link from planning shopping to category selection to shopping completion. Focus on sharing with readers the vision of a better life, a slower life, the exquisite works of Chicago handmade furniture designers, or an interesting and happy family gathering.
Published every Thursday, one issue includes Guide, Fashion, Beauty Makeup, Beijing/Shanghai, Fashionista and Thursday.
Based in Beijing, Shanghai and Tianjin. Among them, Beijing/Shanghai was published in Beijing and Shanghai respectively.
Monday —— A Cultural Fashion Weekly with Intellectual Temperament
Based on a global perspective, Monday provided readers with fresh and insightful special stories about culture, life and fashion. Different from all the fashion magazines you see, we pay attention to fashion and trends, but we are more willing to deconstruct life through fashion, show unique fashion talk materials, and let you immerse yourself in reading from a new angle and get more. Each issue covers fashion, cities and installations.
With a unique perspective, take you to see hot spots from another angle.
Monday's annual watch purchase
Special issue of Basel exhibition
Men's Beauty Topics in Spring, Summer, Autumn and Winter
Special topics on men and culture, life, science and technology, and interest.
Beijing/Guangzhou Auto Show Special Edition
Self-driving and travel specials
Excellent product-the power of elegance
On June 6th, 2007, 65438+ Premium Magazine was born, aiming at enjoying private life, serving elite circles and accommodating high-end brands!
Fashion, more respect for culture;
Excellent material, but also contains spirit;
Enjoy, more emphasis on responsibility.
For seven years, Youpin insisted on only showing-
The most vivid big-name trends, the most vivid elite interviews,
The deepest behind-the-scenes story, the most novel humanistic topic,
The most unique special issue of other books.
Touch the softest part of your heart with elegant words;
With beautiful pictures, outline the best yearning in the world;
With high-quality activities, gather the most sincere exchanges in the circle.
The world-the only high-quality reader for China's outbound travel
The World Boutique Shopping Guide Media Group was established in July 2007.
The only high-quality travel magazine in China that focuses on outbound travel.
Dual temperament of "fashion" and "practicality"
A relaxed and wise "reading pleasure" experience
A creative combination of a journal and two volumes, one large and one small.
As a magazine cover, popular stars are unique in travel magazines.
Digital commercial times —— Interpreting business information with vivid and meticulous numbers.
Record the rise and fall of new and old enterprises in the digital age with calm observation, unique perspective and mature operation;
Interpret the pulse of social change and development with rational business thinking, and share personal life and career management experience;
Provide "private" business readers for the emerging middle class with fashionable and emotional brushstrokes.
Depth: Let everything surface.
Keenness: Seeing, hearing and asking questions in discovery.
Story: the crowning touch of business financial report
Innovation: The Eternal Theme of Digital commercial times
In the future, we will continue to pay attention to the ever-changing digital age;
Looking for new forces that can promote China's future economic development;
Aggregate world-class entrepreneurs and cutting-edge leaders in China;
Grasp our own right to speak in this era.
All right! Wonderful-super good-looking celebrity fashion weekly
It is ok to cooperate with celebrities! The biggest feature of wonderful.
All right! Wonderful We bring the world's freshest exclusive celebrity news reports, celebrity special stories with humanistic texture, fresh and hot fashion comments, and share high-quality celebrity dressing styles, internal and external beauty and health, as well as celebrity food and wine, home trips and wedding parties.
We refuse masked stars, gossip, non-objective reports, unhealthy life and complexity. We will present a radiant, posturing, warm and authentic celebrity lifestyle for readers, so that readers can devote themselves to reading, buying happily and sharing enthusiastically.
We have a mission to make China stars appear in OK in nearly 30 countries around the world! In a magazine.
Kin-not just a magazine
20 1 1 was founded in America, and has been published in Britain, Russia and Japan. KINFOLK will come to China on 20 14, and the Chinese version of KINFOLK will be published exclusively by the boutique shopping guide.
Kinfolk's Kinfolk is published every three months, which presents readers with a simple and interesting lifestyle through paper printing. Readers are mostly young artists and friends who like food and nature.
Each issue of the magazine contains touching words and stories, in-depth and interesting interviews, making exquisite food recipes and presenting them to everyone with exquisite typesetting and design. KINFOLK has gradually become a magazine trusted by readers, and the resources it provides, whether it is cooking skills or camping trips, have become the vane for readers to pursue a natural and harmonious life.
KINFOLK is not only a magazine, but also forgotten on the shelf like other books. It is a diary of life and a gift that can be treasured and given to friends.
National brand output
Shenyang "Guide to Fashion Life";
Guangzhou boutique life shopping guide;
Kunming Boutique Consumer News;
Chengdu xinchao weekly
Changchun City Fashion Weekly
Wuhan western weekly
Boutique newspaper series media are committed to providing urbanites with the most timely and useful consumption information of urban life and cultural interpretation of fashion life.
Since 2006, we have cooperated with local fashion newspapers in Shenyang, Guangzhou, Kunming, Chengdu, Wuhan and Changchun to realize the cross-regional development and brand output of the boutique media group.
Today, the territory of the National City Weekly Boutique Media Alliance continues to expand.
Huge high-end readers
Taking the boutique shopping guide as an example, the magazine has a great influence among business people, middle class and high-end people, and the number of this class accounts for 13.6% of all readers, which is significantly higher than other media.
The average annual income of pre-tax families of readers of boutique shopping guides is 520,000 RMB, 99% of them own at least one house, with an average living area of 103 square meter, and 98.3% of them own at least one car. On Monday, the boutique shopping guide was issued nationwide, covering nearly 100 key cities. Boutique shopping guide on Thursday, based in Beijing, radiating the surrounding first-and second-tier cities.
Excellent partner
Boutique Media Group has an excellent editorial team and rich experience in introducing foreign periodicals into China market and localizing foreign periodicals. 20 12, boutique media group successfully introduced British fashion weekly ok! ",in the boutique media group" ok! Under the operation of the wonderful magazine team, since its publication, the Chinese version is ok! It is distributed in at least 37 cities across the country, and has been recognized by readers and many brand customers in editing content, distribution and promotion, new media marketing and market operation. "All right! Wonderful is becoming the biggest and most popular celebrity fashion biweekly in China.
Strong customer resources
The excellent advertising influence of boutique media group has always been favored by top brands in various industries. We have maintained good cooperative relations with international luxury brands such as Chanel, Bulgari, Ferragamo, Cartier, Prada, Tiffany, Ramo, Bentley, Maserati and Porsche. In recent years, the boutique shopping guide has won many honors such as "the most attractive media of the year", "the most attractive media for luxury advertisements" and "the most popular media for high-end readers". All these have witnessed the unparalleled authority of the boutique shopping guide in the consumer guide.
Group full issue name: Monday boutique shopping guide
Mailing code: 1-80
Publishing cycle: once a week, published on Monday.
Subscription unit price: 2 yuan/period
Annual subscription price: 100 yuan/year.
Page opening: 254*330mm 136 edition.
Domestic serial number: CN 1 1-0226
Address: Floor 7, Building B, Haidian Culture and Art Building, No.28 Zhongguancun Street, Haidian District, Beijing
Postal code: 100086
Name: boutique shopping guide, lifestyle Thursday issue
Mailing code: 1-80
Publishing cycle: published every week and Thursday.
Subscription unit price: 2 yuan/period
Annual subscription price: 200 yuan/year.
Open page: 260 * 375mm200 edition
Domestic serial number: CN 1 1-0226
Address: Floor 7, Building B, Haidian Culture and Art Building, No.28 Zhongguancun Street, Haidian District, Beijing
Postal code: 100086
Name: "Good! Wonderful "
Mailing code:
Publishing cycle: biweekly, published on June 1 and June 15.
Subscription unit price: 5 yuan/period
Annual subscription price: 192 yuan/year.
Home page: version 2 10*275mm 155.
Domestic serial number: cn10-1129/G0.
Address: Floor B 14, Haidian Culture and Art Building, No.28 Zhongguancun Street, Haidian District, Beijing
Postal code: 100086
Name: t magazine
Mailing code:
Publication cycle: monthly magazine
Subscription unit price: 20 yuan
Annual subscription price: 260 yuan/year.
Starting page number:
Domestic serial number: cn11-5531/G0.
International serial number: ISSN 1673-709 1
Address: Floor 10, Building B, Haidian Culture and Art Building, No.28 Zhongguancun Street, Haidian District, Beijing
Postal code: 100086
Name: Excellent Product
Mailing code:
Publishing cycle: monthly, published on the 5th of each month.
Subscription unit price: 80 yuan/period
Annual subscription price: 960 yuan/year.
Open page: 220 * 295mm200 edition
Domestic serial number: cn11-5718/G0.
Address: Floor B 13, Haidian Culture and Art Building, No.28 Zhongguancun Street, Haidian District, Beijing
Postal code: 100086
Name: World
Mailing code: 2-356
Release period: every month, every month 10.
Subscription unit price: 20 yuan/period
Annual subscription price: 240 yuan/year.
Open the page: version 2 14*275mm 168.
Domestic serial number: cn11-1305/z.
Address: Floor 9, Building B, Haidian Culture and Art Building, No.28 Zhongguancun Street, Haidian District, Beijing
Postal code: 100086
The background of the birth When the boutique shopping guide was born, it almost broke into a brand-new field that no one cultivated. At that time, there were few pages and contents of life service and consumption information in major newspapers in Beijing, which provided unlimited market space for life service newspapers. "Boutique shopping guide" just seized this excellent development opportunity and commercial space to achieve today's results.
When the founders of "Boutique Shopping Guide" realized the great potential of life newspapers, they developed the publishing frequency from the initial weekly newspaper to the current weekly newspaper, and the layout developed from the initial 8 pages per issue to a thick newspaper of 100 pages. The circulation has steadily increased. According to the newspaper circulation of 1:4, at least 2 million Beijing citizens are reading Boutique Shopping every week.
In the eyes of many people in those days, boutique shopping guide was incredibly bold. However, facts eloquently prove that fashion life began to sprout at 1993. At the end of that year, there were four buzzwords in Beijing, an ancient city, which verified the fashion, that is, "drink red wine, eat crabs, visit Lufthansa and see fine products." It can be seen that the emergence of "boutique shopping guide" has quickly filled the gap in people's spiritual life. In people's eyes, "Boutique Shopping Guide" takes the fashion life route, just right.
Only by innovating the orientation of newspapers and periodicals can we stay ahead. This is the unchangeable belief of boutique people!
Since its establishment, the boutique shopping guide has insisted on capturing fashion consumption information from a keen and unique perspective and advocated a positive, healthy and high-grade life concept. It attracts a large number of loyal readers with its practical, beautiful and important characteristics. Now, twice a week (published every Tuesday and Friday), a single boutique shopping guide with a circulation rate of 4.2 people has influenced the brand awareness, consumption concept and even consumption choice of more than one million fashionistas.
Boutique.com Boutique.com Profile is a website belonging to Boutique Shopping Guide, sponsored by Beijing Boutique Excellence Technology Development Co., Ltd., with fashion life information as its main content.
On March 2, 1997, the electronic version of the boutique shopping guide was officially born, which also marked a solid step in the networking of traditional media. After several years of active exploration and experience accumulation, Beijing Boutique Excellence Technology Development Co., Ltd. was formally established on September 6, 2003 to help the development of boutique networking.
By April, 2004, the content of Boutique Web covers all aspects of fashion life, with no less than 4,000 life information services updated every week, and more than 300,000 independent IP visitors every day, ranking among the top 3,000 websites in the world. 70% of the tourists in Boutique.com come from Beijing, and the peak time of their visit is from 9: 00 am to 6: 00 pm from Monday to Friday, mainly urban white-collar netizens.
Regional composition of boutique network customers:
Boutique. Com attracts the attention of millions of urban white-collar workers every week, accounting for 85% of the total visits. Its occupation covers all industries at the forefront of fashion consumption, and its consumption power is extremely strong. Among them, young and fashionable urban women account for more than 60% of the total customer base.
Memorabilia "boutique shopping guide" newspaper memorabilia
199265438+February 18
Boutique shopping guide trial version, four editions and eight editions.
199365438+1October 8th
Boutique Shopping Guide was officially published, which is the first life service newspaper printed in color in China.
1994 65438+1October 8th
The first anniversary special issue of boutique shopping guide, full-color 96 edition, became the thickest newspaper in China at that time.
1May 5, 995
"Boutique Shopping Guide" launched 8 editions of exquisitely printed deluxe coated paper, which created a precedent for newspaper printing coated paper.
1996165438+1October 8th
Boutique shopping guide began to change from once a week to twice a week, which greatly increased the amount of information and made it more timely and practical.
1997
Boutique shopping guide advertising revenue exceeded 100 million, ranking 18 in the top 20 national newspapers.
1998 September
Before entering China 10 newspapers. The publication scale of the boutique shopping guide reached 100 edition, and the advertising revenue entered the national 10 top newspapers, ranking ninth.
1999
"Boutique Shopping Guide" will focus on publishing classified advertisements and create a new era of information advertising.
65438+200218 October
The boutique shopping guide has been revised again, and it is clearly positioned as "the consumption reference and life consultant of fashionable Beijingers".
2002120 October +65438
Hong Tao actress, born in 1969, winner of the Golden Rooster Award for Best Actress, was hired as the image ambassador of Boutique Shopping Guide. This is the first time that domestic print media hired a popular star as an image ambassador.
March 2003 18
"Boutique" has been completely revised. Boutique shopping guide style weekly was published on Monday, and boutique shopping guide life weekly was published on Thursday.
April 8(th), 2004
The total number of editions reached 228, setting a record for the number of single editions of domestic newspapers.
June 2004 65438+1October 2 1
On the occasion of the publication of the first 1000 issue of Boutique Shopping Guide, the 300-edition special issue "Influence 2004" was grandly launched, rewriting the publishing record of China newspapers again.
65438+200518 October
Launched the annual fashion festival "Boutique Shopping Guide" and held the "Influence 2004 Fashion Festival" in Beijing. For the first time, fashion media summarized and counted the fields of fashion, entertainment and cutting-edge consumption.
August 6(th), 2005
Boutique shopping guide won the title of "China's most competitive city weekly" issued by the General Administration of Press and Publication.
April 2006
Boutique shopping guide won the title of "Beijing Famous Trademark".
August 2006
"Boutique Shopping Guide" won the title of "2006 National Top Ten Competitiveness Weekly of Urban Life Service" issued by the General Administration of Press and Publication.
June 2006 10
LIFESTYLE, another high-quality platform advocated by boutique shopping guides, entered the market.
65438+200716 October
"Boutique Shopping Guide" introduces China's first luxury magazine "Youpin" for high-end people.
July 2007
Another high-end magazine under Boutique Shopping Guide, "The only magazine in China that focuses on outbound tourism"-Tianxia was founded.
September 2007
This newspaper's boutique shopping guide is jointly established with the "Mother and Child Peace 120 Action" project of China Poverty Alleviation Fund, and the "boutique charity fund" is jointly established with caring people in society (it was officially renamed as "boutique charity fund" in 2008).
5 June 2007 to 5 February 2007
Boutique shopping guide settled in Guangzhou, and made every effort to create the first fashionable life service newspaper "Boutique Life" in South China.
the year of 2008
"Boutique shopping guide" successfully launched a "holiday diary" for 2 1 day during the Olympic Games, which won many praises in the industry.
65438+200918 October
The boutique shopping guide was completely revised again, Monday's Urban Elite Reader and Thursday's Fashion Life Bible.
September 24(th), 2009
To commemorate the 60th anniversary of the founding of People's Republic of China (PRC), the 488th edition of The Fashion Life of China People and the 60th Birthday of People's Republic of China (PRC) was published, with a weight of1.6kg.
Boutique Shopping Guide was rated as the first comprehensive professional newspaper in China 10 in 2007-2008.
20 10 year
The advertising revenue of boutique shopping guide reached 300 million yuan.
20 10 1.8
Boutique Media teamed up with Yunnan Daily Newspaper Group to create the first weekly fashion life newspaper in Kunming-Boutique Consumer Newspaper.
20 10 65438+ February
Boutique Media and Chengdu Fashion Life Weekly reached a comprehensive strategic cooperation to build the most professional fashion media platform in Sichuan.
20 1 1 year
Boutique media put forward the development strategy of building an "all-media" group, set up a new media center and a fashion center, and vigorously promote the establishment of the group's paper-network interactive integrated marketing platform.
20 1 1 June 10
Boutique Media cooperated with HNA Group to launch a new edition of HNA Aircraft Magazine-Business Travel Life.
June 26, 2065 438+0 1
Launch a brand-new boutique ipad magazine-lifestyle.
20 12 may 1
In the form of British copyright, "OK! Wonderful "-a super-good celebrity magazine was grandly published. "
20 14 1.5
"Boutique Shopping Guide" has been completely revised, and a new Monday issue "Monday" and "Cultural Fashion Weekly with Knowledge" have been launched.