1. Highlight characteristics and seek a balance between academics and the public.
(1) avoid being too high and too low, and write book reviews to be a minority. Is to find a balance between academic and popular, professional researchers do not feel shallow after reading, ordinary readers do not feel profound after reading. The book review written by the editor should not only have academic flavor, but also be able to have a dialogue with the academic community.
(2) Avoid writing book reviews for advertising. Book review should not be divorced from its own nature. "Comment" is the essence and the key point, which is higher than the general publicity and introduction. It is academic, objective and cultural. Not by selling books to readers through language skills, but by revealing the value of books to help them publish books.
2, storytelling, such as judging people, uphold a rigorous academic attitude and academic norms.
Although book review is a small article, it is a comment on other people's research achievements, which is related to whether there is an accurate and objective comment on other people's achievements. This is a serious academic activity in itself. Editors should adhere to three attitudes in writing book reviews.
3. Raise the height and strive to achieve "three in-depth"
Have an in-depth study of the authors of the evaluated books. In learning, it is important to "know people and discuss the world". A thorough study of the author's background information, such as the background of the times, academic experience, academic schools and academic viewpoints, is conducive to grasping the evaluated books as a whole. Mr. Lu Xun once said: "If the paper, it is best to consider the whole article, and consider the author as a whole, as well as his social state, this is more conclusive."
4. Pay attention to readability and realize the organic unity of book review standardization and style diversity.
Writing book reviews has certain standardization and flexibility; There are prescribed movements, but more are optional movements. From the content of book review, the basic information, value characteristics and shortcomings of books are essential. Information is one of the inherent attributes of book reviews, and it is also one of the writing elements of book reviews.
Balanced academic popularization
Book review by experts and scholars is academic, professional and theoretical, but its audience is limited, which weakens the communication effect to some extent. Book reviews written by ordinary readers are more inclined to personal thoughts, ideas and feelings, which are readable and widely accepted, but they are largely personal reviews after reading, not real book reviews.
Editors are the bridge and link between authors and readers. They have a deep understanding of authors and books, are familiar with readers' reading needs, have been deeply involved in a certain field for a long time, and have a good academic theoretical foundation. Editing and writing book reviews is conducive to expanding the influence of books and enhancing the acceptability of readers.