What is the poster of Taobao shop? What is Taobao's micro poster?
What is the poster of Taobao? Where are the posters? What is a Taobao poster? Can you explain it with pictures? Thank you. The main picture is the picture you saw when you entered the keyword search in Taobao. The detailed picture is the detailed picture and model picture in the baby description after opening. Posters are usually on the front page of the store. What micro posters does Taobao have for publicity activities? For those who enter the e-commerce industry for the first time, there are a lot of software and functions, as well as various knowledge points waiting for them to understand and explore. What is today's Taobao micro poster? What is its function? Taobao micro poster, what is Taobao micro poster? Micro-poster, officially produced by Wangpu, is a poster tool launched by H5 to solve the problem that it is difficult for sellers outside Taobao to conduct wireless drainage. After using this tool to generate micro-posters, sellers can share and spread the posters directly in Weibo, WeChat circle of friends and Douban. After clicking on the micro poster, you can go directly to your shops, goods and activities, realize real wireless drainage, and monitor drainage data without spending money. First, the role of Taobao micro-posters. Taobao micro poster has great advantages. It is a mobile creative promotion tool launched by Taobao for sellers, which can help sellers decorate H5 posters quickly. Function: It can help sellers to easily aggregate the traffic outside the station and return to the store to facilitate the transaction. For example, it can be shared on WeChat, Weibo and QQ space, and customers can click to enter Taobao shop. For sellers with insufficient traffic, it can not only supplement the off-site traffic, but also increase the exposure of off-site stores (or products and brands) and attract more new customers. Second, the advantages of Taobao micro posters. 1. The transmission speed is fast and the range is wide. Miniature posters are very infectious. They can share their marketing works with friends with one click, spread them to hundreds of millions of potential consumers at high speed, narrow the distance with consumers and make marketing pervasive; 2. Elements attract attention. Every element in the micro-poster is positive, presenting and disappearing in a new form, which can arouse customers' browsing interest and better guide customers' attention; 3. better interact with customers. Micro-posters are interactive, providing various clickable buttons to guide customers to the pages they want to go to, so that customers can choose independently and not spread blindly in one direction; 4. Simple and convenient manufacture. It is more convenient to make miniature posters. Just get the picture ready and drag it in. The layout of elements is very flexible. Sellers only need to know some common PS skills to make; PS: Taobao Wangpu provides a variety of free micro poster templates for sellers to choose from, which is more convenient. 5. Support multi-content demonstration. Micro-posters support audio, video, text and pictures, and currently support audio in MP3 format and video in MP4 format. 6. A more convenient browsing mode. Micro-posters are like slides. Customers can easily slide the page to browse, which is convenient for customers to watch. What is a poster? What is the poster? Poster is an art of information transmission and a popular propaganda tool. Poster design must have considerable appeal and artistic appeal, and mobilize factors such as image, color, composition and sense of form to form a strong visual effect; Its pictures should have a strong visual center, be novel and concise, and have unique artistic style and design characteristics. In schools, posters are often used in cultural performances, sports meetings, story meetings, exhibitions, parents' meetings, festivals, competitions and games. The general requirement of poster design is to make people clear at a glance. Posters are also called posters. It is a large painting posted on the street wall and hung in the window, attracting passers-by with its eye-catching picture. In a sense, the 20th century was the century of political propaganda, and posters reached its peak as a way of propaganda at that time. Among them, the two world wars, the Soviet revolution and construction, and the Spanish civil war were the peaks of political poster creation, especially in the first 50 years of the 20th century, which was the golden age of propaganda posters. Shortly after the victory of the October Revolution in Soviet Russia, the window of the post office in the center of Moscow, the capital, was covered with posters, from which citizens can learn about the revolutionary situation. A moving poster usually contains a notice, so the theme should be clear and eye-catching (such as xx competition, discount, etc.). ), and then summarize the main contents such as time, place and matters needing attention in the most concise sentences. Exquisite illustrations and layout of posters are usually a good way to attract attention. In real life, there is more abstraction and concreteness. The steps of poster design: first analyze: 1. What is the purpose of this poster? 2. Who is the target audience? 3. How did they accept it? 4. What about posters of other products in the same industry? 5. What is the embodiment strategy of this poster? 6, creative point? 7. Expression techniques? 8. How to combine with products? The specific elements of poster design: 1, full of visual impact, can be achieved through images and colors; 2. Refine the content of poster expression, and grasp the main appeal points; 3, the content should not be too much; 4. Generally, pictures are the mainstay, supplemented by copywriting; 5. The theme font is eye-catching.