The so-called charity book-giving routine is to publish "free" and "book-giving" book information in the name of charity book-giving, so as to attract parents to receive books, and then let the parents who receive books share the WeChat of "volunteers" (that is, send them an advertisement through a circle of friends), and then pay the postage of 15-20 yuan, and then place an order to buy books.
And I, from the routine, we saw the problem.
1. Why should "public welfare" pay postage?
Here, the normal postage area 15 yuan, and the remote area 20 yuan 15 yuan. The so-called public welfare organizers explain it this way: with the joint sponsorship of publishing houses and subsidies, our freight 15 yuan can basically cover the basic costs of manual packaging, logistics and warehousing.
However, the problem comes again. If it is a real public welfare, shouldn't it be given to children in remote areas for free? Shouldn't remote areas get more discounts? Why is the postage higher in remote areas than in normal areas?
Obviously, it is a normal business activity, and there is no so-called public welfare. Sending books to homes in remote areas is very expensive, so people who donate books have to pay an extra 5 yuan for postage.
Second, why must "public welfare" be shared by friends?
The explanation given by the organizer is that the more people participate in public welfare, the more people will benefit! We should not only spread books and knowledge, but also spread the spirit of doing public welfare together! If you don't share, public welfare will become your last stop! Therefore, spreading knowledge is as important as spreading spirit. Don't let charity be the last stop here!
What is the actual situation? Therefore, the book sender obtains a large number of WeChat friends, and the ultimate goal is to drain and realize. The more people receive books, the more WeChat friends he has, and the greater the traffic. When the traffic comes, it will be easy to realize it.
Third, there must be something we don't know.
There are many platforms for public welfare activities circulating in the circle, more than one, for example, champion, free reading, bud reading, dolphin, intelligent elephant, spark…… and the trend is increasing.
What is their internal operation process?
The landlord is fortunate (or unfortunate) to join their outermost organization, that is, the "volunteers" who contact their parents directly. How did I join?
Pay the fee! ! !
Only by paying a sum of money to the superior can you join the so-called "volunteers". For drainage, because it is "public welfare", no matter how many books are distributed, volunteers are not profitable and commission-free, and they are real volunteers. . .
So, where did the profits go? Who is making a profit? Didn't you say this is a normal business activity?
At the source, at the sponsor's place, because the volunteers have collected all the "postage" and library information from their parents, they should give it to the sponsor, who will connect with the publishing house before printing, packaging and delivery. ...
Do you see it?
Pay the money first, then print the book, there is no pressure on the goods, there is no inventory. Parents should pay the postage, pay the money first, wait for the publishing house to print the book, and wait for the warehouse to subcontract the delivery now.
Profit is the time difference, there is no cost for warehousing and printing, and parents have paid the postage in advance.
For batch printing and batch delivery, the so-called postage can include all costs such as printing, warehousing, packaging, mailing and labor, and there will be a surplus, which is the profit of sponsors and publishers.
Is to book in advance, a large quantity of preferential treatment.
Fourth, why are volunteers so willing to work for the sponsors for free?
For drainage and flow, as I said before, if there is drainage, there will be cash, and if there is flow, there will be money.
The platform for giving books for public welfare, no matter it is only the part of giving books for public welfare, will also have "welfare books", and several sets will be bought every month. These books are not "free" at the postage of 15, but are sold below the market price. This part of "volunteers" will make profits, as well as the so-called "special book city" and so on.
It can be achieved anyway.
Many people, many people made a lot of money from this. ...
Therefore, frankly speaking, this is not a real public welfare, but a public welfare filled with copper odor. . .
Fifth, as parents who collect books, can they participate in these activities?
Sure! !
As long as the time is affordable and the quality of books on the platform is up to standard, this is a good way to save money for parents who collect books.
What is the quality of the book? How can I see it? Look at the feedback from the parents in the group and bring two sets back.
Sixth, I saw his drainage function. How is the drainage effect? Can anyone join us?
Want to drain, want to make money through this fiery project, my advice is, think twice before you act! !
Because,
1, you need to insist that there will be no immediate income, not how many books you send, but how much money you get in return. You are volunteering for the sponsor! !
2, you have to pay the cost, money and time.
3. Can the receiving flow be realized? You need to think for yourself. Is your liquidation project sustainable?
4. Be prepared to serve all kinds of people. Parents who come to collect books will encounter all kinds of problems. You should be responsible and answer them seriously, or your "public welfare" signboard will be smashed. ...
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