As a derivative of social economy, community e-commerce is a manifestation of ideology. It does not have the so-called B2B, B2C or C2C division of traditional e-commerce, but the three can coexist. With the gradual popularity of the concept of community e-commerce, especially the popularity of self-media community e-commerce such as Luo Ji's thinking, the concept of community e-commerce has gradually deviated.

Community e-commerce is a customer management system, which fully activates the precipitated customers of enterprises through the socialization of customers. It abandons the traditional way of customer management, transforms each individual customer into a community through social networking tools, and fully mobilizes the activity and communication power of community members by using social media tools.