1, professional introduction: editing and publishing is an applied discipline to study the operation law of publishing industry at home and abroad and guide the development of publishing practice. This major trains senior professionals who have systematic theoretical knowledge and skills in editing and publishing, extensive knowledge of culture and science, and can engage in editing, publishing, publishing business and management, as well as teaching and scientific research in departments in charge of books and periodicals publishing, publishing units, foreign trade departments of news and propaganda books, audio-visual companies, electronic publishing institutions and editing, publishing, scientific research and cultural education departments.

2. Training objectives: This major trains senior editing and publishing professionals with systematic theoretical knowledge and skills and extensive cultural and scientific knowledge, who can engage in editing, publishing, distribution business and management, as well as teaching and research in books and periodicals publishing, news propaganda, cultural education and other departments.

3. Main courses: Introduction to editing, communication, ancient Chinese, modern Chinese, basic writing, publishing and distribution foundation, China editorial publishing history, bibliography, publishing aesthetics (including binding design), legal foundation of book industry, newspaper editing, modern publishing technology, online publishing and distribution, intellectual property law, advertising informatics, market research and analysis, introduction to world book industry, topic planning and editing practice, and publishing.

Second, the employment situation and employment prospects

1, Employment situation: At present, China's news publishing industry is undergoing reform with the market economy, with the aim of establishing a new publishing policy and making publishing market-oriented. In today's world, struggle and competition have gradually become the mainstream, and publishing should develop and prosper. Under such a premise, various publishing houses have carried out system reforms and put talents in a dominant position, so there are many opportunities for the employment situation of college graduates.

2. Employment prospects:

(1) Employment orientation: Editing and publishing is a social and cultural activity with the purpose of information dissemination and the feature of selective processing. Most of this major is to train journalists, editors, editors, planners, distributors and other professionals in publishing houses, magazines and newspapers, and some of them are network editors in some publishing companies or network companies, covering a wide range of fields.

(2) Job responsibilities: Graduates can go to the publishing department to engage in editing and publishing books and periodicals, or choose to go to the cultural propaganda department to engage in cultural communication and creation, or go to the party and government organs to engage in secretarial and propaganda work, or engage in various cultural industry management work. After graduation, I worked as an editor in publishing, news departments and enterprises and institutions. There are many kinds of editors, and their work contents vary widely, such as book editing, radio editing, film editing and so on. As an editor, you can visit:

Publishing house-as a book editor;

Magazine-as a periodical editor;

Newspaper-as a column or page editor, or as a reporter;

Culture, advertising companies, websites-do content editing.

(3) Requirements for the ability and quality of the occupation in the direction of employment (qualification):

Master the basic theory and knowledge of editing and publishing;

Master the knowledge and methods of market analysis, topic planning, word processing, publicity and promotion;

(3) Strong oral and written expression skills and initial ability to engage in scientific research;

④ Understand the principles, policies and regulations of editing, publishing and marketing in China;

⑤ Understand the basic knowledge of social science, humanities, management science, natural science and technical science.

(4) Prospect analysis (including salary saving, career development space, competition, supply and demand of professionals, etc.). ): Public opinion news is one of the important means to publicize China's basic policies and regulations, so the Ministry of Culture attaches great importance to the development of editing and publishing. 1993 The Central Committee and the State Council explicitly requested to speed up publishing education in colleges and universities. Party and state leaders attach great importance to the development of education in this field. The editing and publishing major has initially formed the school-running characteristics of combining engineering with liberal arts, combining technology with art, and cultivating compound applied talents, and the teaching quality and school-running efficiency have been continuously improved. It is also clear that the employment policy of this major is binomial choice, and the unit chooses college students, and college students are also choosing their own units. The advantage of this employment policy is to get rid of the traditional rigid distribution model and let college students choose their own jobs, with the aim of truly exerting the subjective initiative and internal potential of talents.

Because editing and publishing is a brand-new subject, it was established late and it is difficult to have celebrities in a short time. Even so, many people still do well in their work. At present, more than ten universities in China have set up editing and publishing majors, established a complete education and training system from undergraduate to doctoral students, and enrolled students nationwide. With the prosperity and development of China's publishing industry, the cultivation of editing and publishing talents and team building are increasingly showing its importance and urgency.

So far, the demand for this kind of professional senior talents is still "in short supply". After joining the World Trade Organization, the traditional publishing method will be broken and the publishing industry will go to the market. With the rapid change of information and the high depreciation rate of knowledge, the demand for professional editors will become more and more urgent.

Third, the gap between employment direction and career goals.

Editing and publishing is an interdisciplinary subject for me, and the research on this major is not deep enough under the condition that the majors are not right. In addition, editing and publishing itself is a new discipline with immature development, wide coverage and no professional authority. In addition, there are no mature disciplines and the information is relatively closed, so it is difficult to understand the new situation at home and abroad at the first time. It requires practitioners to pay attention to their professional counterparts and their hobbies. The publishing industry also has a strict division of labor, and it is necessary to have clear goals, so that we can correctly understand ourselves and have a deep understanding of professional knowledge.

Moreover, as a science student, I was admitted to a liberal arts university, and my analysis and opinions on words still lag far behind those of ordinary classes. More importantly, I haven't thoroughly understood the concept of editing and typesetting work mode, and I haven't formed my own editing and publishing learning formula. Choosing your future employment direction from the perspective of hobbies has a certain risk index, so there is still a big gap from the ideal position. But I always believe that where there is a will, there is a way. As long as we stick to what we insist on, we will gradually shorten the gap between our dreams and reality.

Fourth, my countermeasures.

(1) Learn undergraduate professional knowledge well. Although there are some deviations between my major and editing and publishing, there are more or less related aspects between them. Therefore, since we have chosen our current major, we should strengthen our own cultural literacy on the existing basis, and at the same time deepen our understanding of this major by auditing the courses of editing and publishing. Combined with self-study and investigation, I have a comprehensive and thorough understanding of editing and publishing.

(2) Strengthen their own writing professionalism. As a science student, I should enrich and improve my sensitivity to words from my daily writing. Because editors are often both editors and journalists, they can both edit and write. With the increasingly fierce competition in the media market, modern editing and publishing can no longer meet the requirements of the situation. If modern editors and publishers want to survive in the ever-changing market competition, they need to be competent in all positions in the whole editing and publishing process and be a "generalist".

(3) Improve their sensitivity to information. Editorial quality is divided into three parts: information touch, information technology and media attitude. Among them, information touch depends more on innate qualifications, and information technology and media attitude depend more on professional quality training after editing. Therefore, it is very necessary to improve the sensitivity to consultation. In fact, most of the high-quality information is buried in the state of fossils, leaving only clues for you to smell. Editors have to dig them up like archaeologists, or cultivate them carefully like biologists, or even sprint to follow up. Therefore, strengthening the sensitive and delicate judgment on the value of information and having full curiosity about information are also qualities that I want to further cultivate and enrich.

(4) Stay active in social networks. At present, the competition of websites has gradually evolved into the competition of resources. Mastering resources depends not only on the brand advantage and historical accumulation of the website, but also on the communication skills of editors. Editors with strong communication skills can easily master additional resources, and they can get more first-hand content first. Since information resources are edited and published materials, how to obtain resources has become a major course for me. As a college student, I can get resources on time by improving my activity in online social activities and keeping pace with information at all times.

(5) Generally speaking, improve your abilities. Imagination, logical understanding, objective spirit, honesty and trustworthiness, sense of responsibility and organization are all the abilities that editors and publishers should have. We should also actively forge ourselves in our daily study and life, and improve ourselves in an all-round way through subtle promotion. Read more books and materials of related majors, enrich your professional knowledge and broaden your horizons.

Verb (abbreviation of verb) conclusion

Through the prospect and expectation of my future employment direction, I think it is still very difficult for me to enter the editing and publishing industry at present, but I always believe in the saying "where there is a will, there is a way" and stick to what I insist on, no matter how big the difficulty is, it will be overcome. People with direction and goals are tireless. Therefore, I want to keep a tireless attitude towards learning, pursue my life ideal with a positive and enterprising attitude, challenge my life peak and enrich my life value! Interest is the best teacher. I believe that under the guidance and encouragement of this good teacher, I will certainly step on the ideal ladder, and with my own efforts and struggles, I will finally make my dream possible!