Ps Common data when creating new files: 1. Open Photoshop, click file-> new in the menu bar, or use the.
keyboard shortcuts
Ctrl+n.2. Name: the name of the newly created document. You can also enter the document name when saving the document. Preset: predefined settings for new documents. The software provides some customized document settings. Selecting the corresponding preset option will automatically set parameters such as height and width. 3. Resolution setting. 4、
RGB mode
It is a color mode of screen display, CMYK is a hard brush color mode, and posters, magazines and other printed materials need to be selected.
CMYK mode
Generally choose 8 digits, which is enough for us to use normally. 5. Click OK after setting.
Shopify face single size Shopify face single size Click to resize. Enter the new width of the picture. The height is automatically updated to maintain the same aspect ratio. If you want to resize the picture without maintaining the same aspect ratio, disable locking aspect ratio. Resizing a picture without locking the aspect ratio will distort the picture.
Click Apply to resize the picture. When you are finished editing in the picture editor, click Save. Note: Resizing a picture will change its total size. If you try to adjust the aspect ratio by resizing the picture, the picture may be distorted. Please crop the picture to the aspect ratio you want to use.
Publicize the main advantages
Positioning assistance, independent brand growth: Shopify always positions itself as assistance, and builds infrastructure for businesses that want to develop independently away from the platform, making it easier for them to run.
Internationalization and big brand support: 18 languages including simplified Chinese, traditional Chinese, French, Portuguese and Thai are supported.
Help China brand to go overseas: In recent ten years, China's manufacturing industry has been upgraded very quickly, and its foreign trade export has also reached the trend of brand going abroad. Most cross-border e-commerce companies recognize the limitations of third-party platforms, and branding has become a very critical problem for such enterprises to upgrade.
To build a brand, cross-border e-commerce needs to upgrade from the "platform selling goods" mode to operating its own official website, make better content, master consumer data, communicate and interact with consumers more directly, create a better brand experience, and win the recognition of consumers.
Therefore, Shopify has become the first choice for many China brand enterprises to build and operate e-commerce official website. For example, the electric skateboard brand Maxfind, with the help of Shopify and Facebook, has achieved an average annual growth of more than 45% in the past four years.
How does Amazon create the main picture of the explosion? Hello, I'm Simon, Amazon knowledge sharer. Recently, I heard that several friends in the industry are worried about how to make a set of Amazon master maps. I believe this is also one of the most common problems encountered by many sellers. For a boutique house, the importance of the main picture is beyond doubt.
Cross-border e-commerce is essentially selling pictures to foreigners.
I believe most people will have such a question, whether a good set of pictures depends on good artists or good operation? I have seen many such companies. Without knowing the drawing logic at all, the operator throws a requirement document to the artist and then instructs the artist to draw. In the end, the products didn't sell well, and operators and artists tossed each other. Other companies directly let artists play freely. Without understanding the overall situation of platform competitors, the effects made by artists are not satisfactory.
In my opinion, the ultimate goal of making maps is to help our sales, and the traceability is to surpass our competitors. In the production of the main drawing, there must be a unified and clear drawing logic guidance, and the information source of this guidance should be the operator or the artist, who has studied the opponent's drawing. So from which dimensions do we study pictures to guide the production of pictures?
1.
Image logic
. A good set of pictures often tells a complete story. It should be organized, not chaotic. Our own master map has a fixed pattern,
1. Figure 2. Scene Figure 3. Selling point 1+ details 4. Selling point 2+ detail 5 Selling point 3+ detail 6. Size Figure 7. Packing drawing.
. Of course, this is our own routine, which may not be applicable to every category, but the organization is the same.
2.
Selling point display.
A main picture usually shows one or two selling points, and more than two selling points will make people lose focus. The buyer's stay in each picture is quite short. If the buyer fails to grasp our selling point during this period, then the display of our pictures will be a failure.
3.
Differentiated display.
Differentiation should run through the whole process from selection to final sales. Be sure to dig out your own unique place, and then make a picture around this point. You can try to compare it with similar selling points of competitors (provided that our selling points are more advantageous).
4.
Scene display.
Scene display is to give buyers a sense of substitution, so that buyers can naturally introduce products into the scene and stimulate buyers' desire to buy. Therefore, this picture is extremely important. When there is a special usage scene, we should integrate our products into the scene. When there is no special scene, focus on it, highlight the texture of the product and highlight the cost performance of the product.
5.
Picture fineness.
Typesetting should follow the basic alignment principle, the whole set of pictures should be uniform in tone, harmonious in color and strong in contrast between light and shadow, and the original film should be repaired by artists. On this basis, considering the overall aesthetic feeling of the picture, everyone's aesthetic feeling is different, and the possible results are also different. As long as you master the basic painting principles, the final effect will not be too bad.
After all, the purpose of our painting is always to make money, not for the ultimate artistic pursuit.
Understand the overall situation in detail (parameters, functions, shooting angle, texture, etc.). ) Amazon sub-category Top 100 seller's main picture, and it is best to form a document to facilitate communication with the artist later.
Analyze consumer psychology, screen out the selling points of products, and make the required copy in the picture according to the selling points.
1. Lighting. Product photos generally use three-point illumination (main light source, auxiliary light source and backlight), but plane illumination can be considered when shooting product details or highly reflective metal products. Special lighting requirements can be independently designed.
2. The product is clean. Clean up the product before shooting, and try to remove dust or defects in this step to avoid the trouble of retouching later. Generally consider using a white desktop or cloth as the shooting background.
3. Scene construction. Simple scenery and props should be skillfully used, and the materials and styles of scenery and props should be coordinated with the products, not too scattered and complicated, and attention should be paid to "clean and simple, highlighting the main body". The ultimate goal is to shoot a realistic and practical product scene map.
The size of the main picture should follow Amazon's rules. Our usual size is 1600x 1600 pixels with a resolution of 72. On the basis of fully understanding the requirements of the operation diagram, the artist completes the production. Generally speaking, high-quality pictures are difficult to pass the first draft, which requires us to keep in touch with the artists. A good artist should not only fully respect the will of operation, but also have his own play. Just like dancing in chains, it tests the artist's own skills and the tacit understanding between the artist and the operation.
Summary: The production of pictures should be based on the pictures of other sellers in this category. If you want to sell better than your competitors, you have to study the advantages and disadvantages of competitors' pictures to guide your own product production.