Yanji is also called Yushe. According to its introduction in official website, it is a new lifestyle experience space integrating physical bookstores, coffee culture, cultural and creative products, cultural salons and characteristic experience stores. According to public information, Yanji was formerly known as today's reading bookstore. The first store opened in Chengdu Amethyst Community in 2006. At first, it mainly rented books and sold magazines and popular books.
Description:
With the rise of e-commerce companies such as Dangdang and JD.COM, the consumption of popular books has shifted from offline to online. Since 20 1 1, a large number of traditional bookstores have fallen into deep bankruptcy. At this time, Yanji took the lead in seizing the opportunity of transformation.
In 20 14, the first Yanji was born in Chengdu, marking its upgrade from a bookstore to an experience space for cultural life. Compared with the rapid development of Sisyphus in the same period, this new bookstore is more inclined to enter the commercial complex than the location of the traditional bookstore. Under the general trend of experiencing the rise of commerce,
They take books as the core and combine various consumption and experience scenes to develop into a lifestyle experience space. At the same time, due to the fashionable and exquisite decoration design and rich formats, it is regarded as the flow of shopping centers. In Shanghai, there are Shanghai Minhang Hongqiao Tiandi Store, Shanghai Changning Raffles Store, Shanghai Qibao Baobei Longcheng Concept Store and Shanghai Minhang Vientiane City Square Store.
Shanghai Hubin Road Enterprise Tiandi Store, Shanghai An Baili Century Store, Shanghai Pudong Changtai Plaza Store, Shanghai Ruihong Tiandi Store, Shanghai Hongqiao Nanfengcheng Store and Shanghai Binjiang Vanke Store *** 10 Store. At the beginning of 20 19, CEO Shan Jie said that the enterprise will break even soon and plans to increase more than 100 stores nationwide.