1, determine the theme of the website
It mainly includes three parts: goal, layout and style.
Goals refer to the effects we hope to achieve, such as brand promotion, online sales and interactive communication.
Layout refers to the layout of website content, such as banners, product introductions, functional modules, etc. On the home page;
Style refers to the theme of the company's website construction and design, such as high-end technology wind, sweet warm wind and so on. The theme should be determined according to the characteristics of the enterprise brand itself.
2, product core positioning
Core products are the representatives of brands, which can drive the sales of a series of products of the company. When deciding a core product, should we consider whether it can represent the characteristics of a class of products? Is there a competitive advantage in the market? Does the product get technical support from the company?
3. Find the target user
The construction of the company's website is user-centered, so finding the quasi-target users is also a very important link. Be sure to clearly understand the gender, age, spending power and geographical distribution of users.
For example, the trend of men's wear is facing most male consumers, but some of them are female consumers. In some cases, women will choose and buy clothes for close men. For age, the span can be between18 and 35 years old. People of this age have a certain spending power, and they know more about the Internet and online shopping. Due to the rapid development of the logistics industry, online shopping is no longer limited by geographical location, but some specific goods are still regionally targeted.
4, keyword positioning
For the company's website construction, website optimization and promotion are very important. Traffic is a potential consumption power, and an effective and economical way to obtain traffic is search engine optimization. Including the positioning and selection of keywords. Through the above analysis, we can get the theme and core products of the website, screen out useful keywords and optimize them reasonably.
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