Basic educational system: four years | Enrollment target: | Education: technical secondary school | Professional code: 130502.

Training objectives

Training objectives

Training objectives: This major trains professionals with international design culture vision, China design culture characteristics, suitable for the needs of the innovation era, integrating traditional print media and modern digital media, and engaged in the design, teaching, research and management of visual communication in professional design fields, enterprises, communication institutions, marketing departments of large enterprises, secondary colleges and research units. Training requirements: this major requires students to have the idea of learning for the country and serving the society, to understand the relevant laws and regulations of this major, and to have systematic visual communication theory and professional knowledge. Students should be fully trained in design innovation, language and writing skills, and social skills. And reach the national foreign language level. This major trains applied and innovative talents. According to the needs of the market, secondary design schools and research institutions, graduates should have the following three abilities: 1. In the structure of professional ability, we should pay attention to the cultivation of creativity, aesthetics and technical performance. In the era of innovation, creativity comes first, and aesthetic quality and technical performance are important parts to improve creativity. Therefore, it is necessary to establish the correct guiding ideology to reflect this training direction from three modules: theoretical course, basic course and professional course, that is, the core concept of curriculum teaching should run through innovative teaching, and cultivate students' creative ability while improving their aesthetic and technical ability. 2. In terms of professional quality structure, students are required to have not only strong creative ability, but also good creative explanation ability, written language expression ability and good social communication ability. These four abilities are indispensable components of professional quality, because design should not only be personalized, but also pay attention to communication with people, market and society through language, writing, behavior and works. 3. In terms of comprehensive knowledge structure, students are required to have certain literary attainments, improve the creative imagination of design, have certain knowledge of mathematics and physics, make the design have rational thinking mode and logical thinking ability, have a certain level of foreign language, have broad vision and communication skills, and master the ability of software application, information acquisition and document retrieval. Main subjects: art, design, communication, aesthetics, psychology. Core courses: Chinese and foreign design art history, art introduction, mass communication, advertising, aesthetics, consumer psychology, public relations, decoration and design, graphic creativity, text and layout, graphic (printing) design and printing production, display and furnishings, digital media design and production, corporate image, brand image planning, etc. Main practical teaching links: The overall practical teaching system of this major is to closely link the professional core courses with the practical teaching content. First, the course teaching is combined with computer familiarity with software. Second, in addition to research topics, applied majors also carry out practical training in combination with social and enterprise projects to accumulate employment experience for students. Major experiments: to cultivate students' practical ability in traditional workshops, such as the design, manufacture and material experiments of paper art workshops, wood workshops, model processing workshops and metal processing workshops. Length of study: four years. Degree awarded: Bachelor of Arts.

Professional ability requirements

Professional ability requirements

The main contents of professional teaching

The main contents of professional teaching

Illustration foundation, plane and three-dimensional composition, font and layout design, mathematical image technology, basic expression, design modeling foundation, packaging design, daily-use ceramic design, advertising poster design, and display design train the following professional directions: celadon, advertising design, environmental design, printing design and display design.

Major (skill) direction

Major (skill) direction

Advertising enterprises: advertising design; Fast-moving consumer goods enterprises: packaging design; Exhibition enterprises: exhibition design; Enterprises and institutions: graphic design, web design, logo design, poster design.

Example of vocational qualification certificate

Example of vocational qualification certificate

Examples of continuing learning majors

Employment direction

Employment direction

The employment prospect of visual communication design major;

The 21st century is an era of knowledge and information. With the development of science and technology, great changes have taken place in the media. There are two main visual media, printing and publishing media and information network media. People need information transmission. Through the means of color, characters, graphics and forms, information, ideas and commercial promotion purposes are conveyed in visual media, so as to achieve the role of promotion, display and cognition. Therefore, talents in this field are becoming more and more important. Visual communication design has experienced several stages of evolution, such as commercial art, arts and crafts, printing art design, decorative design and graphic design. Finally, it becomes a design with visual media as the carrier and visual symbols to express and convey information. Visual communication is a new academic concept. Vision is what we see, and communication is expressed in some form.

I am a student majoring in visual communication design in China Academy of Fine Arts. As far as I know, the employment prospect of this major after graduation is the best, because there is really a lot of work to do. Can do advertising (to advertising companies), book design (to publishing houses, magazines, newspapers and so on. ), and web design (go to an internet company, or any company should have a website now. Can be responsible for web page making, website maintenance), making videos, animations, TV advertisements, etc. (you can go to TV stations and media to do editing and production), photography (be a photojournalist or go to a photo studio to do photographic processing, etc. ), and now very popular display design. In a word, learning visual communication is very good ~ ~ You will have an open mind and know a lot. Of course, many people are learning this now. If you want to do well, you still have to look at your own ability. It is useless for a school with a degree, especially in a big city. Your ability is the most important for the company, which is what our teachers often emphasize. Learn English well ~!

The employment direction of visual communication design major;

After graduation, students can be graphic designers in the graphic design departments of advertising companies and design companies; Art editor, Graphic Design Department of TV stations, newspapers, magazines, large websites and other media units; As a graphic designer in the planning department of enterprises and institutions.

Corresponding occupation (post)

Corresponding occupation (post)

Other information:

The courses of visual communication design major mainly include:

1, professional basic courses: sketch, sketch, color composition, plane composition, three-dimensional composition, Chinese and foreign art history, preliminary design, font design, layout design, photography foundation, computer-aided design, decoration foundation, appreciation of visual design works, etc.

2. Professional courses: logo design, illustration, exhibition design, packaging design, book design, advertising design, website design, poster design and corporate image design.

3. Specialized elective courses: cartoon design, modern interior decoration design, multimedia design, public art design, sculpture design, innovative design, animation art design, innovative thinking and techniques, etc.

4. Professional practice courses: color sketch, advertising photography, printed matter design and technology, graduation practice, graduation design, etc.

Material supplement:

Visual communication design is an undergraduate major in colleges and universities, which belongs to design major. The basic study period is four years, and the bachelor's degree in art is awarded, which is 20 12 years. This major officially appears in the Catalogue of Undergraduate Majors in Colleges and Universities (20 12).

This major requires students to have solid theoretical knowledge of visual communication design and strong professional skills, as well as understanding of art, economy, market, management, creation and design, and be able to engage in visual communication design in institutions, professional design departments and scientific research units.

Visual communication undergraduate majors have similar postgraduate entrance examination directions, such as fine arts, industrial design engineering, interior design and so on.

After graduation, students can find jobs in the fields of press and publication, color printing, print advertising, outdoor advertising, enterprise CIS planning and design, advertising design, publication design, product packaging design, commercial hand-drawing, website image design, Flash, film and television advertising design, advertising photography, column packaging, corporate image propaganda film and so on. Generally in education departments, advertising companies, design companies, photo studios, TV stations, newspapers, magazines, publishing houses and so on. Or engage in visual communication design or related management, scientific research and teaching in scientific research units and educational institutions.