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Media professional books
I'm telling you,

First of all, I suggest using domestic textbooks for beginners and foreign textbooks for advanced learners:

Secondly, people who study communication must be very knowledgeable, at least in humanities and social sciences, and there are several books to read in mathematics, specialty and general.

Professional categories are divided into the following categories: Guo Communication Course (five-star recommendation), Introduction to Communication, Introduction to Li Liangrong's Journalism, Introduction to Boy Scout Theory Journalism and Communication, etc. Many foreign countries, such as Barron Stanley's Introduction to Mass Communication, McLuhan's Essence, Harold innis's Deviation of Communication, etc.

History of Journalism and Communication: Guo Zhenzhi's History of Chinese and Foreign Radio and Television, Glory and Dreams (the author forgot to mention the history of American journalism), Bing Lin's History of Journalism and Communication in China (it seems that it was published by Tsinghua University Press under this name), and so on, as well as the History of British Journalism.

Chinese and foreign news media: Li Liangrong's Introduction to Chinese and Foreign News, Gu Xiaojin's Walking into American Newspapers (five-star recommendation), walking into British newspapers and so on.

_ Media Management: Shao Peiren's "News Management" and a set of books by Tsinghua, whose names I don't remember clearly. In addition, China media also has a set, but I don't see that these are relatively basic, and the rest depends on your personal research direction.

In addition, the study of cross-cultural communication also needs to understand the historical and cultural theories of various countries. Cultural theory recommends Yang Lu's Introduction to Cultural Studies and Wang Anmin's Key Words of Cultural Studies.

Those who study media management should also study general economics and management, such as Principles of Economics by Man Kun, Economics by Samuelson and Management by Paul P Robbins.

People engaged in network communication need to learn a lot of computer knowledge, which is much more. They must also know how to use JAVA. NET, VB, web pages and so on.

# F! E7 C# f+ A) P, V: S There is a bibliography in the appendix of Bing Lin's History of Chinese Journalism, and the books in it are very good.