Digital oil painting, also known as digital painting, is a way to express the color filling area by adding lines and numbers after color separation. Players can easily draw an amazing, unique and master-level original artwork by filling in the color filling area marked with numbers. This art form has been popular in Europe for hundreds of years. Because of the high quality and high grade of his oil paintings, which are far behind others, it has evolved into a product suitable for all ages. In recent two years, digital oil paintings have become more and more popular in China market, bringing huge market opportunities. But compared with cross stitch, it is difficult to expand the market. China people have known embroidery for thousands of years. Many people like it, although they can't embroider. Cross-stitch is to simplify and popularize embroidery in China, so it is not difficult to see that the market potential of cross-stitch has been buried for thousands of years. Oil painting, on the other hand, is a European painting art, which has not formed as strong curiosity and desire as cross-stitch in the hearts of ordinary people in China. However, this year, the products of manufacturers have changed, and more and more Chinese paintings and Chinese style series have appeared in the market, which has brought a sharp knife for the later market expansion, and can combine Chinese and Western styles to enter the domestic market and enter the homes of Chinese people.

At present, the domestic digital oil painting market is in a competitive stage, and the manufacturers are mainly distributed in Yiwu, Zhejiang, Zhuhai, Guangdong and Shandong. Moreover, no brand really completely occupies the market and forms an industry standard. At present, the distribution of digital oil painting sales market is relatively concentrated, mainly in first-tier cities such as Beijing, Tianjin, Shanghai and Guangdong. Because digital oil painting is a brand-new product and a brand-new concept, it has not formed a strong publicity network, which leads to the general sales in physical stores and online. Now all major manufacturers are promoting it one after another. I believe that digital oil painting will enter thousands of households in a year or so. At present, the restrictive factors of digital oil painting are mainly consumers' ideas and product prices. Compared with cross stitch, it still has great market potential and business opportunities. More manufacturers and agents need to jointly advertise, and the media should also carry out more and better publicity. All these will create a new DIY market for digital oil painting, become the focus of DIY market and the darling of the second era of DIY market.

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