The structure of advertising language: short sentences. Such as "Let's do better". Two short sentences. Such as "Motorola pager, transmitting information anytime, anywhere". Add a short sentence to the name of the enterprise or brand. Such as "Haier, Made in China".
Extended data:
Key points of advertising language writing:
1, try to be concise: remove all unnecessary modifications, meaningless function words and padding.
2, simple and clear: don't write two meanings in an advertising language, don't be obscure.
3. Use fluent language: Use familiar words and expressions to make sentences fluent and clear. Avoid new words, neologisms, typos, language diseases, ambiguous words and so on.
4. Avoid empty rhetoric: include clear information and don't use empty and boring rhetoric.
5. Avoid false boasting: Self-boasting such as "first" and "best" and unrealistic promises such as "bright future" will not leave a good impression on people.
6. Adaptability of time and region: Advertising language should be used in a wide range of markets for a long time to avoid time and regional color.
7. Adaptability of media: it should be suitable for use in advertisements of various media.
8. Pursuing individuality: The content, sentence pattern, tone and words of advertising language should strive for individuality as much as possible in order to stand out among many advertising languages.