Step 1: Confirm the customer's name. In order to show respect for customers, close the distance with customers and quickly build trust, we must first confirm the customer's address. For the above situation, after the phone call, you should first ask politely: "Are you Xiaoming's parents, Mother Li?" Don't go to the next step until you get a positive answer from the other party.
Step 2: You need to introduce yourself. After determining the title, introduce yourself. Self-introduction is the premise of establishing communication. Only by introducing yourself can the other party relax their vigilance and accept the dialogue with you. Self-introduction can be expressed clearly in one sentence. For example, in the above case, it can be said: "I am Miss Li, the front desk consultant of * * school".
Step 3: Greet and confirm that you are willing to answer the phone. This link not only expresses your respect for customers, but also expresses your professionalism. You are thinking about the customer, and you are also trying to understand the customer's willingness to answer the phone.
Under the above circumstances, we can say, "Hello, Mama Li! I have a very good news for you. It only takes two minutes. Will you? " . If parents don't want to, then make an appointment with parents for the next communication time.
Step 4: Tell the purpose and state your interest. This link is to stimulate customers' desire and motivation to come to the door. Because of a lot of preparation in the early stage, parents have already had a good impression on you. If you can stimulate the pain point and meet the demand, then you can greatly increase the chance of coming to your door.
For example, in the above situation, you can say "Li Ma! In order to improve Xiao Ming's math performance in a summer vacation, I am honored to invite you and Xiao Ming to attend our open class of famous math teachers. This lesson can make Xiaoming master six learning methods and three preview skills, and directly attack the difficulties, test sites, doubts and key points of junior two mathematics, and gain a lot. There are only 30 places in this open class, while stocks last. I know you attach great importance to Xiaoming's study. I'll reserve two seats for you. Would you please attend on time? "
Step 5: Tell the time and place. This link is only for notification, as long as the time and place are clearly indicated.
The above case can be said: "Our activity time is 9: 00 am on June 23rd, 2020. Wechat will send it to you later. Would you please confirm my micro signal? "
Step 6: strengthen the invitation effect with interest induction and say goodbye. This link is very critical, leaving a suspense for customers, so that customers will always remember this matter. If you don't seize this opportunity, you will be reluctant.
In the above case, we can say: "Li Ma! This open class of famous teachers not only benefited the students a lot, but also prepared the Summer Mathematics Secret Training Manual for the students who participated in this activity, and also prepared a mysterious gift for the parents. As long as you come, there will be a big surprise! At that time, I will wait for you at the school gate early and look forward to our meeting. "