1, majoring in Chinese language and literature

Cultivate Chinese language and literature professionals who have the basic theories, knowledge and skills of Chinese language and literature and can engage in practical work such as literary criticism, Chinese language and literature teaching and research, and cultural propaganda in news, literature and art publishing departments, scientific research institutions, institutions and enterprises.

The major corresponding to Chinese language and literature is Chinese education, and its training targets are teachers, teaching researchers and other educational staff engaged in Chinese language and literature teaching and teaching research in universities and technical secondary schools.

2. Administration

It is the management of social affairs by using state power. It can also refer to the administrative affairs management of all enterprises and institutions. The administrative management system is an organizational system. It is an important subsystem of social system.

With the development of society, the objects of administrative management are increasingly extensive, including economic construction, cultural education, municipal construction, social order, public health and environmental protection. Modern administrative management uses the ideas and methods of system engineering to reduce the expenditure and waste of manpower, material resources, financial resources and time, and improve the effect and efficiency of administrative management.

3. The applied discipline of demography

Including all branches of disciplines that study the relationship between population and other phenomena. These subjects are marginal subjects. For example, population economics is the marginal combination of demography and economics, and population ecology is the marginal combination of demography and ecology. The application of these disciplines has practical guiding significance for national strategic decision-making.

Step 4 advertise

Advertising is an independent discipline, and it is a science that studies the history, theory, strategy, production and management of advertising activities.

At first, the knowledge about advertising was only seen sporadically in some chapters of journalism and economics, which was very unsystematic. Until now, advertising knowledge is still one of the components of these disciplines, such as journalism, marketing, enterprise management, business psychology and so on.

5. Art design (visual communication design)

Art design (visual communication) is an active behavior to spread specific things through visual forms. Most or part of it depends on vision, which is expressed by two-dimensional images such as logo, typesetting, painting, graphic design, illustration, color and electronic equipment.

In the process of visual communication design, we found a phenomenon: spreading, educating and persuading the audience's images, using words will have greater influence. It means: a process of conveying certain information to the conveyed object through the visual art form with a certain purpose as the guide, and influencing the conveyed object.

Baidu Encyclopedia-China Language and Literature

Baidu encyclopedia-management

Baidu encyclopedia-applied discipline of demography

Baidu encyclopedia-advertisement

Baidu Encyclopedia-Art Design (Visual Communication)