Main courses of marketing major: economic mathematics, economics, management, statistics, marketing, public relations, advertising, marketing planning, business negotiation, sales promotion, consumer psychology, market research and prediction, basic accounting, financial accounting and financial management;
Economic law, international finance and trade, computer culture foundation, C language programming, database principle, network technology, management information system, e-commerce, business English, etc.
Marketing personnel are indispensable talents for all enterprises, especially for large enterprises. According to statistics from China, since the mid-1980s, there have been more than 2,000 talent exchange meetings organized or co-organized by China enterprises.
At every talent exchange meeting, marketers are the most popular and scarce. As the market competition becomes more and more fierce, this momentum will become more and more fierce in the future. Marketing talents are in great demand, it is easy to find a job, and the requirements for academic qualifications are not high.
With the rapid development of China's economy, the competition for talents is becoming more and more fierce, but the demand gap of marketing specialty is getting bigger and bigger, and the employment prospect of marketing is very considerable. Marketing major is a major in great demand, which is needed by all kinds of enterprises and has broad employment prospects.
With the continuous improvement of China's market economy, marketing has penetrated into all kinds of enterprises, not only foreign-funded enterprises, private enterprises, but also state-owned enterprises, so the demand for talents in this field will continue to be optimistic and may continue to heat up.