One: The uniqueness lies in the marketing promotion of 2 million yuan. First of all, the uniqueness of Xiaomi's new logo lies in the hot discussion on the Internet and the discussion about the new logo, which can actually be regarded as a 2 million event marketing. After all, many netizens are calling Lei Jun to say that he has been cheated. He just went to the four corners, changed it into an oval, and earned 2 million. This exposed the brand Xiaomi to the public and became a topic of discussion for many people. It seems that Lei Jun spent 2 million yuan to buy a simple logo, in fact, he was planning a perfect event marketing, and the brand exposure entered the audience's field of vision to the greatest extent, which also became an examination question. This is the most successful.
Second, the design of the new logo has a certain design concept and aesthetic feeling. Secondly, the real new logo still has a certain design concept, and each change has its own unique aesthetic feeling. These are not simple changes of 2 million yuan. Here Lei Jun also invited many well-known domestic designers to make an evaluation, and each designer also praised this new logo. It can be seen that it is worthwhile to spend 2 million yuan. After all, Xiaomi's original logo has been deeply rooted in people's hearts. If it is enlarged, it may not be a good choice, but the original foundation is modified to look softer and have a certain design.
Third: Finally, the designer has a specific logo proposal, which may be a sense of high-level that professionals can see. Finally, the designer did not simply help Xiaomi's original logo to remove four corners, but had a set of detailed logo proposals, which were transformed from multiple angles, and finally got this new logo, which also included many mathematical calculation methods and would be adapted into mathematical problems. Maybe many people don't see the uniqueness of this logo, and think it's not worth the sky-high price of 2 million yuan, but I think people in the industry may know more about the sense of advance of this design, the factors that a good logo should have, and the greatest benefits to the brand.