In the early days, Bili Bili was a video website for content creation and sharing. After more than ten years of development, we have established an ecosystem that continuously produces high-quality content.

It has 15 content divisions, such as animation, mime, national innovation, music, dance, games, knowledge, life, entertainment, ghosts and animals, fashion, screening hall, etc. Life, entertainment, games, animation and technology are the main content categories, as well as live broadcast, game center, peripheral business sectors.

Bili Bili is becoming the main place for young people to learn. According to the data, the learning live broadcast called by users has been promoted to the category of the longest live broadcast. In 20 19, users spent more than 2 million hours in live learning.

In 20 19, the number of users who watched the extensive knowledge learning content exceeded 50 million, which was equivalent to five times that of the college entrance examination in 20 19. A large number of professional scientific research institutions and official accounts of universities have settled in. The Institute of Physics of the Chinese Academy of Sciences, the second account, was launched on the line. Through fun science sharing, it gained more than 270,000 fans in two months.