What matters is not the form of the work, but the content itself.
I divide the practice into five steps: positioning, topic selection, content shooting, title cover and release; One of the most important links is positioning and topic selection.
The first step is topic selection and positioning, and the core logic of positioning is solving. Who are you? This is also the root of AautoQuick, that is, you need to let AautoQuick's algorithm and users know about you.
The algorithm knows that your level is: the quality of your work is stable, the sound and image are consistent, and the field is vertical.
What do users know about you: what kind of teacher you are, what kind of personality characteristics you have and what you mainly teach us.
Teachers who do well in Aauto have a distinctive label faster and have their own unique label. Like what? Brother Chai's math class? Through his works, you can see that his label is:? Mathematics teacher Guangdong junior high school mathematics funny? .
If the teacher has more labels and a clear stand, the greater the probability that he can do it.
The second step is to choose a topic. In fact, there is no essential difference between the logic of topic selection and what we did on the official WeChat account before. These can refer to the "High-level Operation" I wrote last year, which is elaborated in detail.
The third step is shooting, which is basically a regular play. Note that there is a pit in shooting: we have been blindly pursuing good equipment before, such as buying 200 yuan of chalk to show the effect, but actually ignoring the core element of faster shooting in Aauto. In other words, the content itself is the most important.
The fourth is the title cover, which is quite different from Tik Tok audio and video. Aauto Quicker is the logic of double-row display. Users first see the video cover and then click, so the cover here is very important, similar to the title of the official WeChat account. The logic of optimizing the cover is the position, color and font size of the title, which can be arranged and combined for A/B testing to find the optimal solution in a short time.
The last step is to publish. After publication, statistical data feedback is needed. Don't think it's over after the release. In fact, this is just the beginning.
An excellent anchor, interacting with fans is indispensable. For ordinary people, the goddess in daily life is out of reach, but on the online platform, as long as you brush a gift, they will interact with you. This feeling is both tense and exciting. But from the anchor's point of view, how can we attract fans and let them spend? Actually, they are all very skilled.
Music is indispensable in the live broadcast room, seemingly inconspicuous, but it plays a very important role and is often ignored by everyone. A good music can also make everyone stop in your studio for a while, because the fans who come to the studio are of different ages, so it is necessary to decide whether to play old songs or pop songs that everyone likes at present according to the situation of fans.
Second, the frequency of speaking. The popularity is indispensable to the anchor, and the popularity depends on how much you say to the fans. Of course, talking is not nonsense. Sometimes fans will stay for a few seconds after they click in. At this time, if your words can't attract him, they will lose a fan. If you really don't know what to say, welcome him. This sentence will make you want to stop. Many novice anchors come here like this. What are the benefits of shooting self-driving cars? Aauto, it's too difficult for newcomers to add powder faster.
Third, communicate with fans in various ways. Communication is always essential. Enthusiasm and initiative for fans will also help your live broadcast. You can build a fan base to protect your fans. When you broadcast live, they are also frequent visitors to your studio. Fans who really like you will also help you enliven the atmosphere in the live broadcast room.