There are many brands in the market that offer online courses of k 12, including online brands of traditional offline training institutions and technology companies that focus on online education. Among them, Netease Youdao excellent course has increased by five times in 20 18 due to its advantages in teachers, services and technology.
What people like most about Youdao excellent course is their "double-teacher system": while students are studying in large online classes, Youdao excellent course is also equipped with tutors who are all graduates from a university, providing 7x 12 hours of answers and comments for students' homework and review, truly teaching students in accordance with their aptitude and providing 360-degree full-time counseling.
"In addition to communicating with teachers online, there are also excellent courses and specialized tutors to answer questions. You can communicate with the teacher at any time if you have any questions. At that time, the problems were solved. " A student who is a sophomore said in an interview.
According to the person in charge of the excellent course, in the form of double-teacher live broadcast of large classes, the tutor serves small-scale users in a targeted manner through the community, allowing users to realize "large classes" and "small classes" and consolidate and create a familiar learning atmosphere for users.
Compared with the scattered investment of small teams and institutions in teachers, Netease, as a big Internet company, has shown its systematization and specialization.
In shaping the teacher's personal image, the way of star packaging is adopted, which not only makes targeted planning for people, but also exposes them rhythmically through variety shows. There are teachers with excellent courses on variety shows such as "One Stop to the End", "Everyday Progress" and "Super Teacher".
In Weibo and WeChat, the two most important self-media channels, there will also be special personnel to help teachers operate. Take Mr Woody for example. In less than a year, his Weibo has increased 1.6 million fans, reaching 700,000, and has repeatedly interacted with official media such as People's Daily at important examination nodes. High-quality content produced by professional new media teams has played an important role in it.