The Marketing Department of School of Management, Shanghai Jiaotong University consists of two disciplines: marketing and strategic management. Existing teachers 19, including 8 professors (7 doctoral supervisors), 9 associate professors and 2 lecturers. Wang Fanghua, Wang Fanghua, Wang Fanghua, Wang Fanghua, Wang Fangxuan, Wang Fanghua, Wang Fanghua, Wang Fanghua, Wang Fanghua, Wang Fanghua, Wang Fanghua, Wang Fanghua, Wang Fanghua, Wang Fanghua, Wang Fanghua, Wang Fanghua and other well-known professors and scholars. The proportion of existing teachers with doctoral degrees reached 74%.
Our department is characterized by quantitative research and teaching, focusing on the development of marketing science and calculation strategy. There are good research results in marketing engineering, data mining, strategic clustering and strategic selection. Now we are training undergraduate students majoring in marketing, master students and doctoral students majoring in marketing and strategic management.
Shortly after Shanghai Jiaotong University officially resumed the management discipline in 1984, the course "Marketing" became a compulsory course for undergraduate and graduate students in the School of Management. At that time, through a large number of vivid market competition cases, the basic concept of marketing was passed on to students in the teaching of marketing, and students were taught to master the basic tools of market analysis. In the late 1980s, Professor Zhang Weijiong quoted the popular case analysis methods abroad in his teaching. High-intensity reading and situational analysis left a deep impression on students and enabled them to get effective training. By offering courses such as Enterprise Sales, Consumer Psychology and Fundamentals of International Marketing, and compiling corresponding teaching materials, the curriculum system of marketing has been gradually improved.
At present, undergraduate education includes specialized courses and specialized basic courses such as marketing, consumer behavior, international marketing, communication, merchandising, negotiation skills, business decision-making, customer relationship management, advertising, sales channel management, market research methods and strategic management. The teaching in our department adheres to the characteristics of standardization, intensification and actual combat. By implementing a unified syllabus, we adhere to the system of collective lesson preparation, being responsible for teaching and giving lectures to young teachers, which effectively ensures the improvement of teaching quality.
At the same time, with the launch and promotion of MBA and EMBA programs, undergraduate teaching methods and means have been updated. At present, all classroom teaching adopts PPT courseware, audio-visual courseware and other multimedia means, which have also been vigorously promoted; The construction of networked education system has basically taken shape, and the interactive teaching website system has been fully established. Outline, teaching plan and other contents have been online. Students can watch teaching videos, submit homework, download materials and answer questions online within the agreed time. In teaching, students are required to make "project planning" in groups. Students must choose real enterprises to investigate and propose solutions to existing problems. Case teaching and situational teaching are beneficial to apply what they have learned and cultivate students' comprehensive ability.
Our department has two excellent courses in Shanghai: Marketing (2003) and Strategic Management (2006). Among them, "Marketing" is a professional basic compulsory course for all students in the School of Management and students in other disciplines who choose the second major of management. Under the leadership of Professor Wang Fanghua, the standardized teaching of unified syllabus, unified textbooks, unified cases, unified courseware and unified examinations has been realized. The teaching of Strategic Management is also constantly innovating. On the premise of strengthening standardization, the training link of actual combat simulation has been opened up. Students make strategic decisions in simulated business, which enables them to have a deeper understanding of the theoretical problems of strategic management and get good training in practical operation.
In terms of textbook construction, our department has achieved fruitful results and published a series of undergraduate and MBA textbooks. Marketing, edited by Professor Wang Fanghua, was reprinted twice. As a general textbook for universities in East China, it won the Shanghai Excellent Textbook Award and the first prize of Shanghai Excellent Teaching Achievements. Strategic Management, edited by Professor Wang Fanghua, won the first prize of Shanghai Excellent Textbook, and Network Marketing won the third prize of 5438+0 of Shanghai Automobile Education Foundation in March 2006.
Our department also actively encourages teachers to keep close contact with enterprises and actively engage in market research, consultation and training. 1999 set up a marketing research center, and the existing research project funds are 1 more than 500,000, including 6 national natural science funds, Shanghai social science fund1,and a number of horizontal project funds, which have improved teachers' ability to solve practical problems from different levels.
At present, the Marketing Department of Shanghai Jiaotong University is implementing an international development strategy. By introducing world-renowned professors and scholars, and sending a large number of young teachers to Harvard University, Massachusetts Institute of Technology, Wharton Business School and other world-class business schools for further study, we will strive to become a world-class marketing major after several years of efforts.
/som/cultures . JSP？ nodecode=som.faculties. 1