Xinhua Bookstore 20 17 announced that it had reached a strategic cooperation with Alibaba Cloud, using the concept and technology of Alibaba Cloud Retail Center to reconstruct and rapidly innovate the whole business process. On April 3, 20 18, the online shopping mall of Xinhua Bookstore was officially put into operation.

Xinhua Bookstore is a state-owned book publishing enterprise in China, and its distribution outlets have editors all over the country. Under the Publicity Department of the Communist Party of China and China Publishing Group, it is the official bookstore of the country and one of the publicity and sales offices of official publications, with branches all over the country. By the end of 2006, * * had a total of14,000 outlets, and the provincial capitals operated in the name of book centers or book cities.