The golden ratio is based on the number φ= 1.6 180339874 ... which was first put forward by the Italian mathematician Fibonacci. φ is the ratio of two adjacent numbers from the second place in Fibonacci sequence 1, 1, 2, 3, 5, 8, 13, 2 1, ..., that is, 2/3, 3/5, 5/8, 8. In this numerical sequence, the next digit (starting from the third digit) is the sum of the first two digits, that is, 1+ 1 = 2, 1+2 = 3, 2+3=5. Compare two adjacent numbers in this numerical sequence, for example, 5/3 =/kloc-0.
What's the big deal about this number? Some people think that this is the most efficient result, the result of natural forces. Some people think that this is a universal constant of design and a sign of God. No matter what you believe, φ creates a sense of balance, harmony and beauty in all the designs we find in nature. Then, it is not surprising that human beings use this proportion found in nature to achieve a balanced, harmonious and beautiful goal in their own art, architecture, color, design, composition and even music creation. From the Parthenon to the Mona Lisa, from the Egyptian pyramids to credit cards, φ is used.
There is a golden section sign.
φ is also suitable for Logo design. Let's take a look at some of the most famous brands. Their logos should have a golden ratio to achieve perfect harmony and balance.
Pepsi's new logo is simpler, more effective and more spatial. It looks interesting and beautiful, and the figure between red and blue is like a small smiling face. Do you know that the basic framework of Pepsi logo conforms to the golden ratio? It consists of several intersecting circles, and these circles follow a certain proportion with each other, which is the golden ratio (φ).
3. "Apple"
Apple's Logo does not identify the company name, and only a few companies will do so. But Apple's logo has become one of the most famous corporate logos in the world. Logo has a perfect balance, and the outline mapped on Logo is a circle whose diameter follows Peibonacher series.
4 .“iCloud”
Apple's Logo does not identify the company name, and only a few companies will do so. But Apple's logo has become one of the most famous corporate logos in the world. Logo has a perfect balance, and the outline mapped on Logo is a circle whose diameter follows Peibonacher series.
4 .“iCloud”