Business training requirements

Students in this major mainly study the basic theories and knowledge of marketing and business administration, receive training in marketing methods and skills, and have the basic ability to analyze and solve marketing problems.

Graduates should have the following knowledge and abilities.

1. Master the basic theories and knowledge of management, economics and modern marketing; 2. Master the qualitative and quantitative analysis methods of marketing; 3. Strong language and writing skills, interpersonal communication skills and basic ability to analyze and solve practical marketing problems; 4. Be familiar with the principles, policies and regulations of Chinese marketing, and understand the practices and rules of international marketing; 5. Understand the theoretical frontier and development trend of this discipline; 6. Master the basic methods of literature retrieval and information query, and have certain scientific research and practical work ability.

Major disciplines

Economics, business administration

main course

Management, microeconomics, macroeconomics, management information system, statistics, accounting, financial management, marketing, economic law, consumer behavior, consumer psychology, international marketing, market research, basic accounting, financial introduction, enterprise sales planning, commercial banking practice, human resource management, market research and prediction, distribution channel management, bank marketing, modern marketing technology, marketing innovation, advertising theory and practice.