Later, out of curiosity, I checked the recharge flow of a mobile game I was playing according to the method taught in the post:

In fact, it is not an exaggerated figure to say more than 3,000, but when I was looking at the detailed bill, I suddenly thought of a question-why is the highest recharge gear of almost all mobile games 648?

So today, let's start with the number 648, which is full of "magic", and talk about things related to Krypton mobile games.

If we want to discuss where the price of 648 comes from, we may need to turn the pointer back to the domestic mobile game market eight years ago.

In 20 13, a game that had a great influence on domestic mobile games and even the whole game market came to Chinese mainland through grand games (now fun games). It is the famous "King Arthur of the Million Kryptons". This Japanese mobile game has proved to China manufacturers its gold-absorbing ability and the "secondary" blue ocean market, and also brought many rules and routines that domestic game manufacturers seem to have become accustomed to.

(The Root of All Evil: Million King Arthur)

And the "648" we are going to talk about today is one of the "rules" brought by millions of Arthur.

In fact, Million King Arthur is not the first overseas mobile game introduced to China, but it is the first imported mobile game that directly copies overseas pricing. After Spread Million King Arthur was introduced to China, its agent operation team directly changed the highest price of game service from 99.9 US dollars to 648 RMB according to Apple's official in-app AppStore pricing. However, this price obviously exceeded the consumption level of most players in China, which did not lead to the sudden death of Spread Million King Arthur in China, but hit record highs in revenue. This not only makes "Million King Arthur" become the driving force for domestic game developers to fully turn to mobile game development, but also makes the number 648 stay at the highest level of domestic mobile games forever.

(Cut from the corresponding list of AppStore pricing)

However, if this is the case, "Million Arthur" will not be pulled out and whipped from time to time among players. To discuss this point, we should talk about another question-why are we happy to give krypton to the game?

To discuss this problem, we must first analyze the core elements of the game "Spread Million King Arthur". The core of the play of Million King Arthur can be summarized as three key words: "draw cards", "cultivate" and "challenge". In the process of playing, players need to use resources to draw cards, then develop cards, and then use the developed cards to challenge the levels set by the game. After the challenge is successful, they will get more resources and invest in card drawing and development again. This is the core of the game and the main driving force of King Arthur. It seems to be a complete closed loop, but readers must be aware that in actual operation, the resources generated in the game may not be enough to complete the cultivation of the game, let alone invest in card drawing.

(Ma Boss Classic Old Picture)

And this is the root of all kryptonian behavior when we play a game: insufficient resources.

Take Genshin Impact as an example, its card drawing resource "original stone" can indeed be obtained through exploration, task completion and achievement in the game, but in fact, the number of original stones obtained through these methods can not support us to complete all the cultivation links of all characters, and there will be obvious underutilization when drawing cards. Therefore, when the original stone is not enough, for the first time, "Do you want to make up the money?" This idea.

But ideas are just ideas after all. In fact, game makers have also done something that makes us happy to take out our wallets, that is, we are all used to "drawing cards."

(Don't do it, netmap)

Let's imagine a scene. You are in a shop. There is a product on the shelf of the store that you really want, but its price is a price that you can pay but it hurts. Just when you were wondering whether to bleed out, the clerk came to tell you that you can choose not to buy the goods directly, but to draw a lottery at a relatively low price. Lottery players have a certain probability to get the product and guarantee that there will be no empty prizes.

What would you do?

This is the driving force for mobile games to draw cards. When we are faced with a clearly marked commodity, we often consider it carefully according to the price of the commodity and judge whether we really need it or not, and whether we really need to spend such a price to buy it ourselves. However, when we are not facing a commodity, but an opportunity to get a commodity at a lower price, we often think that we are the "chosen one" and believe that we can get this commodity at a lower price than expected.

But the result ... is often "guaranteed again this time".

(Two simple words, how many players' hearts are hurt)

This is not an embarrassing thing. What we are seeing now is the combination of knowledge in the fields of economics, psychology and mathematics. Behind a simple "ten consecutive draws" button. Make clear what your audience's psychological expectations are after this combination, and how to make your audience willing to press this button and invest their own money will be clear.

Honestly ... it makes me feel a bit like a mouse pressing a button in the lab waiting for a reward.

(That's it)

So now, we already know why the highest level of Krypton is outrageous 648, and why we are happy to Krypton in the game, but we have not found a better choice.

It's a pity, but it doesn't mean krypton is taken for granted.

Back to the beginning of everything, this game is called Million King Arthur. Why can it bring a wave of manual card drawing? There is no doubt that it is because of its exaggerated income. Why should we draw cards? Because I think I can get lucky.

So the next time you press company 10, the screen appears.

Try not to press the button, but turn off the game, then forget it for a while and do something else. Maybe you will find that you don't seem to need this role/equipment so much.

Of course, if you really can't do it, you can also try to search for the highlights of the shipwreck and test it yourself. It worked miracles, really.