In response to the national "double reduction" policy, according to "Opinions on Further Reducing the Students' Homework Burden and Off-campus Training Burden" and "Notice on Doing a Good Job in the Control of Off-campus Training Advertisements", starting from 2021119, Tik Tok e-commerce platform will provide pre-school and primary and secondary schools (including high schools)

The platform prohibits the publication of courses for preschool children and subject courses in primary and secondary schools (including high schools). Merchants who violate this specification will be punished in accordance with the platform rules such as "Merchants-Implementing Rules for Publishing Prohibited Goods/Information"; Non-disciplinary courses in primary and secondary schools (including high schools) are only allowed to be published in the category of "education and training-primary and secondary school training-children's interests", and businesses that violate this requirement will be punished according to the requirements of the Detailed Rules for the Implementation of Spamming Information by Merchants.

At the same time, non-subject courses in primary and secondary schools (including high schools) may not promote related products in the form of live broadcast or video. If the creator promotes in violation of regulations, once found, he will be punished in accordance with the requirements of the Rules for the Administration of Violation and Credit Points of E-commerce Creators. Subject courses include but are not limited to: Chinese, mathematics, foreign languages (English, Japanese, Russian), physics, chemical biology, politics, historical geography, science and its derivatives.

At the beginning of this year, the advertisements of discipline teaching and training institutions were stopped. After that, many teaching and training institutions turned their expectations to e-commerce platforms and live broadcasts. After the release of "Double Drop", the pace of selling live courses by teaching and training institutions slowed down. However, the affected teachers, who have the resources and strength, try to find a job as a "network celebrity teacher" on the live broadcast platform.