In recent years, various supermarket chains in Xiamen have mushroomed in the streets. Large supermarket enterprises such as Huacheng, Hualian and Lianhua from Beijing and Shanghai have entered one after another, and Xiamen has formed a tripartite confrontation between Beijing, Shanghai and Nanjing.
The widespread traffic congestion in Xiamen's commercial center, the increasingly high-end shopping malls, the rapid development of residential quarters and the stability of urban consumer demand all provide opportunities for the rapid development of supermarkets. At present, the number of "Flower City" supermarket chains from Beijing has grown to 18, and their operating conditions are on the rise. Shanghai's "Lianhua" supermarket has few chain stores in Fujian, but its operation mode and comprehensive strength are unmatched by existing supermarkets in Xiamen. It is predicted that the influx of large supermarket companies at home and abroad will make Xiamen supermarkets more prosperous, and supermarket operators will also face greater pressure. Moreover, supermarkets are developing rapidly and the lineup is getting bigger and bigger. It is understood that there are nearly ten large supermarkets in Xiamen, such as Qian Hui, Shengfeng and Wanhe, among which there are many chain stores in Qian Hui and Shengfeng. In addition, there are at least 20 small supermarkets of all kinds, and the team is spectacular. Supermarkets are favored by Xiamen citizens mainly because of their variety, high quality, comfortable shopping environment and clear price tag. With the unprecedented development of supermarkets, small stores such as convenience stores, grocery stores, specialty stores and discount stores in Xiamen have been hit to some extent, and they have been robbed of a lot of market share by large supermarkets, and some even lost in the fierce commercial competition. Therefore, in this case, most supermarkets choose the method of small profits but quick turnover to seize market share, so my team conducted a survey on this.
Through a series of research and investigation, it is found that in China, as a new retail format compared with traditional retail stores, supermarkets always give people the impression that the prices will be relatively cheaper.
Therefore, at the beginning of the renovation, the main materials were basically bought in KF building materials supermarket. Now the decoration is almost over, only to find that things in the supermarket are not necessarily cheap, for the following reasons:
A, all brand products in supermarkets have local agents, and supermarkets also purchase goods through agents' channels, so the price will never be lower than that of agents, and the scale advantage of cost cannot be obtained.
B, supermarket operating costs (such as daily water and electricity costs, labor costs) are higher than ordinary shops. Imagine that there are 1 ~ 2 salespeople without air conditioning in the ordinary shop of Santong. In general supermarkets, there are many salespeople (per capita sales are not as good as ordinary stores), as well as logistics personnel, customer personnel, cashiers and so on. ...
C, this is a reasonable reason, because supermarkets are generally brand-name products, which are more expensive, but they are good at building materials, similar to bathroom hardware. There is almost no difference in performance between an ordinary product of 150 and a brand-name product of 300 yuan.
According to the survey of this group, generally speaking, in Xiamen, the price of Trust-Mart is cheaper than that of other supermarkets. At present, people's living standards are improving day by day, the quality of life, living environment and living standards are gradually improving, and breakthroughs have been made in consumption quality and consumption structure. On the whole, the life of urban and rural residents has achieved a historic leap from poverty to food and clothing, and the process of well-off society has obviously accelerated.