1, sales skills and sales skills training: generally including sales promotion skills (listening skills, presentation skills, time management negotiation skills in sales promotion, such as key customer identification, potential customer identification, preparation before visiting, approach to customers, presentation, etc.). ), product introduction methods, customer service, handling customer objections such as objections, closing and follow-up work, market sales forecast, etc.

2. Product knowledge: it is one of the most important contents in sales staff training. Products are the link between enterprises and customers, and salespeople must be very familiar with product knowledge, especially the products they sell. For high-tech products or industries, training product knowledge is an essential part of the training plan. The specific contents include: all product lines, brands, product attributes, variability of use, materials used, packaging, causes of damage, simple maintenance methods, etc. , and the knowledge of competitive products in price structure, function and compatibility.

3. Market and industry knowledge: understand the relationship between the industry to which the enterprise belongs and the macro-economy, such as the influence of economic fluctuations on customers' buying behavior, the different buying patterns and characteristics of customers during the economic boom and recession, and how to adjust sales skills in time with the changes in the macro-economic environment. At the same time, understand the purchase policies, purchase patterns, habits and preferences and service requirements of different types of customers.

4. Competitive knowledge: By comparing with peers and competitors, find out the advantages and disadvantages of enterprises and improve their competitiveness. Specifically, it includes: understanding the products, customer policies and services of competitors, and comparing the advantages and disadvantages of this enterprise with competitors in the competition.