The college adheres to the tenet of educating people and putting moral education first, pursues a rigorous, harmonious, pragmatic and innovative school motto, builds a school spirit of morality, beauty, spirit and enterprising, and cultivates builders and successors with noble moral character and innovative spirit.

Keeping up with the market demand, based on serving the local economic development and adhering to the combination of production and learning, the college has formed a multi-level and multi-form school-running pattern such as general higher vocational education, adult higher vocational education, secondary vocational education and vocational skills training. Adhere to the concept of survival by quality, development by reform and brand creation by characteristics, and promote the overall school-running level and comprehensive strength of the college. Give further play to the geographical advantages of being located in the special zone and adjacent to Hong Kong and Macao, and strive to make the college a well-known higher art vocational college.

Based on the Pearl River Delta in Guangdong Province and facing the whole country, the college trains applied high-skilled professionals for economic and social development. The college adheres to the market orientation, serves the modern manufacturing industry and the advanced tertiary industry, and develops and sets up majors based on economic transformation and industrial upgrading. The professional structure ranges from dance, music and other artistic performance fields to art design, cultural management, business administration, tourism management, business English and other 15 majors and 29 professional directions, forming a school-running pattern characterized by art education and coordinated development of literature, economics and management. The college enrolls students for higher vocational education, adult higher education and five-year junior college in more than 20 provinces, municipalities and autonomous regions. It also cooperates with Peking University, Jinan University and South China Normal University to carry out self-taught undergraduate education, and students can obtain undergraduate diplomas from Peking University, Jinan University and South China Normal University.

The college insists on employment orientation, pays attention to the cultivation of students' practical ability and professional consciousness, and regards school-enterprise cooperation as an effective way to accelerate the cultivation of high-quality skilled talents. We have established off-campus internship and employment bases with well-known enterprises such as CTS (Haiquanwan) Hot Spring Co., Ltd., Victoria Hotel Macau, Taiwan Province Giant Sculpture, Guangdong Sanzheng Group, Hansheng Art Troupe and Zhongshan Taihua. , to provide good employment guidance and employment services for graduates. The employment rate of previous graduates is over 98%. It has delivered a large number of professionals for the economic and social development of China, Hong Kong, Macao and Taiwan and Southeast Asia.

The College pays attention to open school, exchanges and cooperates with educational institutions in the United States, Britain, Canada, Australia, Singapore, Hong Kong, Macao and Taiwan, learns and absorbs advanced international educational concepts and teaching resources, and holds the "2+ 1" overseas study program, where students can study for foreign diplomas.