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How to write the marketing plan of WeChat public platform?

Wechat public platform marketing, I hope this article will help you.

First of all, as an official WeChat account, you must have something that can make people live. You are attractive, but when others see it, your official WeChat account has no content, and fans won't stay for long.

The so-called content includes the following points:

1. Selling products, product pictures don't need to be exquisite, but at least people will have the urge to take a look. At the same time, the product details page should be as complete as possible. If you have the time and energy, you can make several main products into beautiful videos and make a link. If customers who want to buy see the video, they will feel more practical and the probability of buying will be at least 50% higher.

2. Have your own unique style. Whether it's color or overall style, you have to do it with your heart. Don't bring some messy pictures casually to lower your level. If you need to know more about WeChat operation,

3. There are regular preferential activities. Fans are willing to stay, and there must be certain benefits. If you don't do anything for ten and a half months, fans' interest will decrease until they stop paying attention.

4. Respond to every message in time and seriously. Since a fan sends you a message, he is at least an active fan. If these fans interact well, they will become loyal fans and it is difficult to run away. If you need to know more about WeChat operation,

5. Don't let your page scare away "users with difficult choices". You have done all the previous points, but the page is too "fancy". For example, the main interface is usually three first-level menus, and five second-level menus can be set below each first-level menu. Then the problem is coming. Some people make their secondary menu very confusing. For example, fans can't find the entrance to the homepage of your store; For example, put the pages of service class and interactive class in a menu item; For another example, the acquisition of menu names makes people unable to understand what it is for at a glance. At the same time, the pages should be classified page by page, and don't be messy. It introduces products and enterprises, belonging to the same category; Interacting with fans belongs to another category; It is prompted by some shopping help and belongs to the same category. Otherwise, when fans see those menu items that only you can understand, they will be at a loss and think that the content of your official WeChat account is very confusing and have a bad feeling.

Do your basic content first, and then promote adding powder. Don't believe the myth that the circle of friends sells things with a monthly income of tens of thousands or even millions. Why? Because it is really a myth, haha. So, how to add powder? How to promote it? It's actually the same thing. First of all, talk about QQ group plus powder. I want to say that this method is simply weak. QQ group promotion, like brushing the screen in a circle of friends, will only lead to three results: 1.qq group sends a link or is directly kicked out after QR code. Basically, the probability of someone clicking in or sweeping you is less than one in ten thousand, and you will be despised by others. Swiping the screen in the circle of friends makes friends visually tired (they already know that you are promoting, so the latter is basically ineffective except for the first and second time) 2. Tired 3. Waste of time 4. Affect the feelings between friends.

The available and effective methods are as follows:

Offline promotion:

1. Promotion of offline cooperation.

This needs to be done in combination with product characteristics. For example, if you work in women's clothing, you can make good use of the resources of nearby universities. If you think that college students are not the main consumers, you are wrong. Just search the latest spending power survey. College students generally have financial support from their families, have enough spare time and are very willing to accept new things. If you cooperate with some school clubs to do some activities, such as talent contests, welcome parties, provide some clothes, do a fashion show, and enjoy code scanning discount (this discount can give full play to your intelligence). In short, this college is finished, and there is another college. This school is finished, and there is another school. For example, when I make home appliances, I usually cooperate with some large shopping malls or supermarkets and send small gifts after scanning the code. Such fans are generally of high quality, and the input cost can increase or decrease in time with the effect, which is very flexible. For those who sell other products, please use the method of drawing inferences from others. This is just to provide an idea. I believe that as long as you find the right target consumers, use the right way, meet the tastes of fans, and the method that suits you can be copied continuously. If you need to know more about WeChat operation,

2. Other offline promotion methods.

In addition, going to parks, playgrounds and other places and doing some recreational activities will also bring different things. ......

Wechat WeChat official account promotes how to write a copy.

How to write a good copy? What is a good new media planning? How to make copywriters speak human words?

Please see the Seven-step Poem Eight Diagrams by Liu Jipeng Jack, the planner of new media operation:

Views, tears, smiles, valleys, hot spots, G-spots, thunder spots-Seven Steps to Start-Seven Steps Poetry

"Bitter, playing dumb" plus "sweet, honest and slippery"-Bagua array

Shi Hui. Com- copywriting headline-special delivery Vance reprint, please indicate the source.

How to write the official account promotion marketing copy of WeChat WeChat?

I'm not sure here. You are asking such a suspicious question.

How to promote the official WeChat account?

Major WeChat public platforms submit public WeChat information.

Weibo, space promotion.

Community promotion

Group and mail promotions

Private wechat drives public wechat, with big and small.

Can anyone recommend some official WeChat accounts for copywriting and advertising creativity?

In this case, you can go to the assistant of the official account of Watermelon WeChat. There are many things in it.

How to understand the essence of WeChat official account promotion copy?

In fact, the writing of this copy has a process.

It is very important to write a copy according to people's psychology.

How to write a plan about promoting WeChat public platform?

Wechat subscription number needs a lot of marketing work to increase fans, and the experience for users should be good. Stick to the operation according to the following steps every day, and this subscription number will definitely operate well. 65438+ Comment and Publicity is a mobile social software made by Ma Yun, which can be an attractive cluster to guide users to pay attention to our official WeChat account. 5. There are many users who use computer microblog to promote WeChat, WeChat official account and Weibo, because it is very fast and convenient for Weibo to pay attention to news information. 6. Use computer QQ function to promote WeChat and official WeChat account. Almost everyone who can surf the Internet has a QQ number. Then we can use the related functions of QQ to add fans to the official WeChat account. 7. Use the forum to promote WeChat in the community. There are many local forums, technical forums, industry forums and so on. You can use these platforms to promote the official WeChat account. 8. Promote WeChat with other people's official WeChat account. Many netizens may not understand it, but you can pay them to help you promote it. You can cooperate with people you know. 9. Use the classified information network to promote WeChat official account classified information network like People's Network. As long as the category can be published, try to publish it, and insist on publishing a message 10 every day. Use WeChat navigation website to promote WeChat WeChat official account. Baidu, the WeChat navigation website, has searched a lot. Everyone can submit their official WeChat accounts to these platforms, and some of them are still free. You can also spend money on these platforms to help promote 1 1. Use the task network to recruit people to promote WeChat. There are many official accounts of 12 wechat witkey task network. Use Baidu Post Bar to know that the official WeChat account Baidu's products have always been crowded, such as Baidu Post Bar, Baidu Know, Baidu Library and Baidu Experience. Friends help promote the official account of WeChat, and you will know yourself when you run the official account of WeChat. I didn't expect others to help you. 14. Use free gifts to promote the official WeChat account. As long as your things are good and free, Shao Lianhu's blog believes that many people want 15. Using WeChat red envelope model to promote WeChat official account. Wechat has a red envelope function. I didn't send it, but I got a red envelope, which was very interesting. Create a WeChat group for users to join, and then use red envelopes to attract users to join. Be sure to pay attention to WeChat official account 16 when joining the group. Use fun test games to attract users' attention. A fun test game is like a riddle, and users are eager to know the answer after reading it. What do you do to use official website to promote WeChat official account? I believe that many enterprises and companies have their own official website. 18. If you use soft text to promote official WeChat account, you can write some articles in this field, preferably 19 with pictures and texts. If you use video to promote WeChat official account, you can shoot some company videos and upload them to Youku, 56 and other video platforms, and insert QR code pictures in the videos. 20. Use speeches and training activities to promote the industry of official WeChat accounts. You can organize an activity, organize a training and so on. 2 1. Use blogs to promote WeChat official account blogs like Sina Weibo, Sohu Blog and Independent Blog. Everyone can open a blog platform, or set up their own company or personal blog. 22. Use the network disk to promote WeChat official account network disk like 1 15 network disk, Baidu cloud network disk, etc. And Sina also has a network disk that I haven't used. You can use the network disk to upload something for others to download, and write your own official WeChat account information in the file. But if you download other people's uploads, you can also buy some and upload them to others for download. 23. There are many media platforms that use the media to promote WeChat in the official account of WeChat, such as some newspapers, news platforms and broadcasting platforms. Everyone can pay them to help promote it. 24. Imitate other people's operation methods to operate the official WeChat account. Why are there so many fans of other people's official WeChat accounts and so few fans of official WeChat accounts? Of course, there is a reason. No matter what it is, you should study and study. 25. I don't know what third-party software to use to powder WeChat official account WeChat official account, but some WeChat official accounts have very good functions, including lottery, games and other functions. 26. Use customers to help you promote many businesses on WeChat official account. ......

How to write the official account copy of WeChat WeChat?

First of all, the name should be widely disseminated.

Two. user demand analysis

Third, the topic should be timely.

4. The content should be simple, rough, direct and in-depth.

5. Let subscribers help you spread it spontaneously.

6. Abstracts and illustrations are extra points.

7. The typesetting should be beautiful and generous.

Excuse me, what is the copy of WeChat official account written in software and how to send it to customers?

You can write it in a document, then go to the public platform for editing and typesetting, and then send it to customers in groups. Of course, the premise is that you need to have your own official WeChat account or an official WeChat account that can be sent in groups.