The epidemic has increased the penetration rate of overseas e-commerce, and more and more overseas consumers have begun to shop through online e-commerce channels. This change in consumption habits also had an indirect impact on China, and more enterprises began to go to sea through cross-border e-commerce channels. The expansion of the cross-border e-commerce comprehensive test area complements this new trend of cross-border e-commerce.
Recently, the State Council agreed to set up cross-border electronic commerce Comprehensive Experimental Zone in 27 cities and regions. The newly selected cities are Ordos, Yangzhou, Zhenjiang, Taizhou, Jinhua, Zhoushan, Maanshan, Xuancheng, Jingdezhen, Shangrao, Zibo, Rizhao, Xiangyang, Shaoguan, Shanwei, Heyuan, Yangjiang, Qingyuan, Chaozhou, Jieyang, Yunfu, Nanchong, Meishan and Honghe Hani and Yi Autonomous Prefecture.
It is understood that this is the sixth expansion of the experimental area in the past seven years, and the scope has been expanded to the whole country 132 cities and regions. After China (Hangzhou) cross-border electronic commerce Comprehensive Experimental Zone was approved to be established in March 20 15, the State Council was established in Tianjin, Shanghai, Suzhou and Luoyang on July 20 16, February 20 18 and April 9,
On February 14, the Zhejiang Provincial Department of Commerce said that Zhejiang Jinhua and Zhoushan were successfully approved, and the total number of cross-border e-commerce comprehensive test zones in Zhejiang Province reached 12 (including Yiwu comprehensive test zone), taking the lead in realizing the province-wide coverage of cross-border e-commerce comprehensive test zones.
Cross-border electronic commerce Comprehensive Experimental Zone is a pilot area in cross-border electronic commerce, China. On February 10, the head of the Foreign Trade Department of the Ministry of Commerce said that the newly established comprehensive pilot zone will be applicable to cross-border electronic commerce's policies and measures such as retail export tax and retail import supervision. Compared with the previously approved cities, the newly added 27 places show a trend of tilting from the east to the central and western regions.
Of course, approved cities and regions develop cross-border e-commerce according to their own characteristics. According to Zhejiang News, Zhoushan City, Zhejiang Province put forward in the "China (Zhoushan) cross-border electronic commerce Comprehensive Experimental Zone Application Plan" that it will explore the cooperative development mechanism between the National Free Trade Zone and local cross-border electronic commerce, explore the development path of cross-border electronic commerce with Zhoushan characteristics through reform and innovation, and seek the comparative advantages of market segments. Strive to build a complete cross-border e-commerce industrial chain and ecological chain within 3-5 years, and turn Zhoushan Comprehensive Experimental Zone into a regional cross-border e-commerce service center that can not only connect with the national opening strategy, but also highlight local characteristics in the segmentation field.
On February 10, Li xinggan, director of the foreign trade department of the Ministry of Commerce, introduced at the press conference of 20021business operation that in 20265438, the import and export scale of cross-border electronic commerce was +0.98 trillion yuan, an increase of 15%, the export of market procurement trade increased by 32. 1%, and the foreign trade was comprehensive.
Li Xinggan pointed out that in 20021year, foreign trade was a highlight of China's economic operation, and the rapid growth of foreign trade came from four major power sources, such as new formats. China is a fertile ground for the vigorous development of new formats and models such as cross-border electronic commerce. All platforms and businesses give full play to various advantages such as online marketing, non-contact trading and short-distance delivery to help foreign trade break through.
As a big province with a relatively complete cross-border e-commerce industry, the Zhejiang Provincial Department of Commerce also handed over the 202 1 Zhejiang cross-border e-commerce transcript on February 4. According to the data provided by the Zhejiang Provincial Department of Commerce, it is estimated that in 20021year, the import and export of cross-border e-commerce in Zhejiang Province was 330.29 billion yuan, up 30.7% year-on-year, accounting for about one-sixth of the country, ranking second only to Guangdong Province. Among them, the export was 243.02 billion yuan, up 39.3% year-on-year, and the number of active online stores in the province reached1490,000, up 3 10/000,000 over the previous year. In the same period, exports through the customs cross-border e-commerce management platform increased by 3.7 times.
The first cross-border e-commerce comprehensive test area in China landed in Hangzhou 20 15. After years of development, Zhejiang has rich experience in the development and layout of cross-border e-commerce. According to the introduction of Zhejiang Provincial Department of Commerce, in 20021year, the development of cross-border e-commerce in this province closely revolved around the construction of * * * affluent demonstration zone and digital reform, achieving four "firsts": First, making overall plans and seizing opportunities; Second, the scale of development is leading; The third is to strive for reform and innovation; Fourth, the supporting construction is pioneering.
In terms of supporting construction, the Zhejiang Provincial Department of Commerce said that at present, pilot projects for the development of provincial industrial clusters in cross-border electronic commerce have been set up in 62 counties (cities, districts), and the provincial finance has set up a special incentive fund of 200 million yuan. The whole province of Zhejiang has launched three major actions, namely "global store opening", "brand going out to sea" and "independent station leading", and issued the first provincial-level independent brand cultivation policy for cross-border e-commerce, and selected and announced 89 top brands overseas. Formulate special policies for financial support for cross-border electronic commerce's development. Promote e-commerce professional skills talents and hold cross-border e-commerce teacher training courses. Vigorously promote the construction of overseas warehouses. The overseas warehouse area of cross-border e-commerce in Zhejiang Province accounts for one-third of the country, creating modes such as music and songs. The total number of international air cargo routes has reached 35, and the capacity of "Mei Sen" clipper in Zhejiang accounts for nearly half, effectively supporting cross-border exports.
At the micro level, we see that enterprises have more layouts and actions in the cross-border field.
According to the IMF forecast, the global export growth rate will slow down, but the overseas demand of cross-border e-commerce is still there, and cross-border e-commerce will maintain steady growth. Take the American market as an example. In the third quarter of 2002/kloc-0, consumers in the US market spent $204 billion on e-commerce channels, accounting for 12.4% of their total retail expenditure, which was higher than the183 billion predicted before the epidemic. The market demand space is still optimistic. Take Southeast Asia as an example, the online retail penetration rate in Southeast Asia is only 5%, which is far behind the domestic 32%. In 20021year, there were 40 million new netizens in Southeast Asia, with a total of more than 440 million. With the formal entry into force of RCEP, the promotion of tariff reduction and exemption policy, intra-regional trade standardization and trade digitalization will bring direct benefits to the trade of goods between China and ASEAN and cross-border electronic commerce.
For the development trend of cross-border e-commerce, the relevant person in charge of Alibaba International Station predicts or will present three major trends. First, cross-border e-commerce will move from the traffic-driven era to the brand and service-driven era. Verticization, personalization and youthfulness have become the trend of B2B e-commerce. At the same time, with the evolution of overseas consumer habits, content-based and socialized self-marketing has become a trend. Cross-border e-commerce has changed from simple traffic and product cost performance to brand products and quality services, including products and services in the supply chain and comprehensive foreign trade services, which have been extended and localized overseas. At the same time, emerging technologies such as big data and Internet of Things are gradually integrated with new cross-border e-commerce traffic delivery efficiency, immersive scene construction, accurate matching, thousands of people marketing, logistics and distribution. To provide customers with a more intuitive and convenient service experience.
Second, the digital reconstruction of cross-border e-commerce supply chain is an important direction. For a long time, international logistics has been plagued by shipping congestion and port congestion. In the future, it is an important direction for the development of cross-border e-commerce to reconstruct the supply chain digitally and provide one-stop digital solutions such as customs, taxation, remittance, logistics and finance to reduce costs and improve certainty.
Third, institutional innovation is still an important driving force for the future development of cross-border e-commerce; The 14th Five-Year Plan for business development has clearly put forward a series of specific measures, such as "promoting the high-end and refined development of import and export", "improving the level of trade digitalization", "promoting the construction of cross-border electronic commerce comprehensive experimental zone" and "encouraging and guiding multi-subjects to build overseas warehouses", among which relevant policy dividends will continue to be released. At the same time, the compliance of cross-border e-commerce is the general trend of the whole industry, and it is also the direction dominated by national policies and international policies. Only by distributing goods, businesses that lack refined operation of goods and users will gradually decline.
According to the data provided by Alibaba International Station, the export volume of online transactions of 202 1 International Station increased by 70% year-on-year. From the main destination countries, the United States, Britain and Australia still rank in the top three, and the export growth rate to Britain and Japan exceeds 100%. From the industry point of view, the export of home, machinery and 3C ranks in the top three, among which the export growth rate of automobile and motorcycle parts and household appliances exceeds 100%.
National business daily