Shi Jianpeng, a network marketing expert, is an early network marketing practitioner in China. Practical network marketing expert; 20 1 1, 20 12, 20 13 Best Internet Marketing Lecturer; Tsinghua University, Peking University, Shanghai Jiaotong University, Xi Jiaotong University, Hong Kong University of Finance and Economics, Zhejiang University, Huazhong University of Science and Technology EMBA President Class teaching experts; Guangzhou 20 10 Asian Games Marketing Special Contribution Award; Frontier Jintan Award 20 10 National Outstanding Contribution Award; Invited lecturer of yomi College; Trainer of Baidu (Network Marketing College), the world's largest Chinese search engine; Mingwan trainer. Com headquarters of B2B e-commerce platform; American Association for Training and Certification (AACTP) international certified senior trainer; China Institute of Management certified PTT tutor; Shandong Radio continuously broadcasts guests; Member of Beijing Olympic Torchbearers Association; Hongdao Marketing and Chairman of Hongdao Tea House; Founder of friends circle.
Chinese name: Shi Jianpeng.
Shi Jianpeng Mbth
Nationality: People's Republic of China (PRC).
Ethnic group: Han nationality
Constellation: Aries
Blood type: AB type
Height: 180cm
Weight: 70KG
Place of birth: Tangshan, Hebei Province
Date of birth:1April 979
Occupation: practical lecturer of network marketing
Representative works: practical online marketing book, WeChat Power.
Main achievements: Member of Beijing Olympic Torchbearers Association.
Vice President of China Education and Training Association
Shandong Radio continuously broadcasts guests.
Character experience
Director of Network Marketing Research Institute of China Management Research Institute; Vice President of Beijing Trade Efficiency Association; Vice President of China Building Materials Marketing Research Institute and Chief Expert of Network Marketing; Vice President of China Education and Training Association; Secretary-General of Foreign Trade and Economic Cooperation Report Office of Beijing Municipal Commission of Commerce; Founder of China Lecturer Brokerage Alliance, the first lecturer broker in China; BEC marketing director.
Consultant of Beijing Center of United Nations Trade Network; Hejun international network marketing consultant; Network marketing consultant of Huaxi International Investment Group.
Mr. Shi has 1 1 year working experience. Engaged in online marketing practice for nearly 6 years, personally managed and implemented online marketing projects of several annual brand and holiday promotion activities. Teacher Shi has unique methods in combining online marketing with traditional marketing, creating a unique two-line marketing system, combining online marketing with experiential marketing, and allowing enterprises to interact with customers. He has operated many stars and celebrities, helping enterprises to quickly enhance their brand influence, avoiding marketing risks for enterprises and achieving 200% sales growth.
lecture course
0.5 days to 1 day each topic of the course: blog marketing, Weibo marketing, community marketing, email marketing, search engine optimization, commercial online advertising, search engine advertising, marketing websites, online marketing editing, online marketing effect analysis, online customer service documentary skills, online marketing team building and online marketing operation management.
works
Books: Practical Books for Network Marketing
CD-ROM: "Building your own online marketing business model"
Personality experience
In 2002, the assistant promotion supervisor of Kraft Food Company in Shijiazhuang City began to promote the FMCG industry. In 2003, he served as the promotion supervisor of Tianjin Dingyuan Company in Shijiazhuang, organizing and managing the promotion activities of residential areas and supermarkets; In 2004, he founded his first company "Pengfei Business", specializing in discount monopoly of brand sports shoes, such as Adidas and Nike. In early 2005, he became a lecturer at China Central Radio and TV University.
From June, 5438 to October, 2005, he served as the marketing director of BEC management consulting company. His original "lecturer broker" was praised as "the first lecturer broker in China", which created the miracle of purchasing lecturers and training courses with annual online sales of 5 million!
In 2007, I went deep into enterprise practice and worked as a trainer in Mingwan. B2B e-commerce platform for enterprises in China. After that, he transferred to Baidu, the world's largest Chinese search engine (Baidu Network Marketing College) as a trainer;
In 2009, China Lecturer Brokerage Alliance was established to serve the expert lecturers in the field of management training in China, to create an expert image through the Internet, and to realize "customers take the initiative to find me"! "The power of marketing is to let customers take the initiative to come to the door!" During the operation period, it will undertake the lecture hall of Beijing Municipal Commission of Commerce on foreign trade and economic cooperation, serve foreign trade enterprises with export rights in Beijing, enhance their comprehensive strength, assist Beijing Municipal Commission of Commerce to help foreign trade enterprises tide over the financial crisis quickly, and improve their ability to "turn foreign trade into domestic sales". At the same time, he is the vice president of Beijing Trade Efficiency Association, the consultant of Beijing Center of United Nations Trade Network, the deputy general manager of Beijing Shenzhou Digital Business Information Technology Co., Ltd., and the secretary general of "Lecturer's House" of training industry NGO. Joined the vice-president unit of China Education and Training Association and was elected as a member of the Executive Committee.
201September 13 Focus on the key work and the advantages of industry resources, and establish Dongfang Pengfei Group Company. First, China Vocational Education Network Platform "Training Review Network" builds a third-party platform to provide consumers with complete and objective education and training consumption guidance. Second, "Shi Jianpeng Internet Marketing Organization" inherits the superior resources created on the Internet in 2005 and the accumulated experience in the past five years. It is an online marketing outsourcing service provider dedicated to serving enterprises and experts.
Bachelor of Education, Master of Business Administration.
Lecturer characteristics
Mr. Shi has many years of practical experience in online marketing, providing online marketing solutions for partners and assisting them in their implementation. He pays close attention to the economic situation in the internet age and studies and summarizes the latest problems of online marketing in time. Compared with other "academic" lecturers, the cases used by teachers are more real and practical. Because Mr. Shi has been in close contact with the front line of online marketing for a long time, his explanation style is vivid and close to reality, which is more likely to resonate with the students.
Teacher Shi often says that what I say is what I do, and what I do is what I say! For partners, landing is the hardest! Therefore, for every customer, Mr. Shi first goes deep into the front line of the enterprise, analyzes the industry, internal organization and marketing status of the enterprise, accurately grasps the customer's needs by visiting senior managers and middle managers, and then tailors the excellent courses. The course design taught by teachers meets the needs of enterprises; The case adopted conforms to the actual situation of the enterprise; The training effect was immediate and was well received by the partners.
Major customer
58 Tongcheng, Sohu, Store 1, China Telecom, Huatai Life Insurance, Sunshine 100 Real Estate, Jinan Radio, Alibaba, Foxconn, Houde Capital, Souma Talent, Zhongzhi Cinda, Neusoft Group, People's Group, Baodian Photo Frame, Meijiahua Bathroom, European Cabinet, Dilang Bathroom, Huaxi International, Weixin China. Hebei Olympic Sports Club, Hebei Xintong, China Unicom, Tangshan Kangda Trading Company, Tangshan Mobile, Beijing Guo Bin Building, Jinhansi Restaurant, Mingwan Group, Baidu Company, Beijing Zunyu Architectural Design Company, Beijing Construction Engineering Group, He Hua Group, Datang Lighting, Beijing Oriental Xianhong Yoga Culture Communication Company, Tangshan Jacky Trading Co., Ltd., Sino-Singapore Steel, yomi College, Shanghai Jiaotong University, Peking University, Tsinghua University, Bos.
teaching method
Coach training, case analysis, actual combat simulation, games, explanations, videos.