In today's society, the intensity of talent competition is self-evident. In order to provide better education for their children, many parents have enrolled their children in cram schools and training classes since childhood to prevent them from losing at the starting line. In this case, education is also highly valued. Besides attending regular schools, extra-curricular tutoring should be something that every child will experience. I used to go to cram school to improve my grades. Now every family goes to extra-curricular tutoring. Once children don't go to cram school, it's easy to fall behind.

Because of this, education and training institutions in the industry have also ushered in the market. I believe that people familiar with this industry will find that a large number of training institutions are born every year, and they will wander at the school gate during summer vacation and winter vacation. Of course, there are many new training institutions, many of which will soon fall down. And most of the time, the courses of these training institutions are free. How do they make money? In this regard, experts exposed the tricks. Some courses in training institutions seem to be free, but they can earn millions of dollars a year through the free model.

For any training institution, it will face off-season and peak season. During the peak season, although I am busy every day, my income is also considerable. In the off-season, a sharp drop in income is likely to lead to bankruptcy risk. The free mode is very suitable for the training institution market. Many training institutions are worried about business. We all know that if you want to have a passenger flow, you need to drain the products first. For training institutions, drainage products are naturally a free learning course.

If parents want their children to attend training classes, they need to pay a certain deposit. It is worth noting that if the child does not attend class, the training institution will deduct some funds. In fact, this is equivalent to training institutions screening customers for themselves. If they are unwilling to attend such free courses, they are unlikely to become paid members in the future. Through this free mode, some organizations have recruited thousands of members, and each person pays several hundred yuan, that is, hundreds of thousands of yuan in income. The reason why the free mode can also make the training institutions earn millions a year is to gain the trust of customers first, and then let customers pay for it bit by bit. This not only makes customers feel that they have bought a bargain, but also makes customers feel that they are willing to pay.