The store manager should do a good job in management, not only keep close relationship with the broker; At the same time, we should keep an appropriate psychological distance to avoid losing our principles in our work. Every broker has hidden energy. When the growth encounters a bottleneck, give him some more challenging jobs and you will see his growth. Don't overemphasize the employment relationship and management relationship, but pursue fairness, justice, honesty, integrity and trust, requiring bosses and store managers to be broad-minded and willing to accept criticism; It is necessary to emphasize team spirit and give brokers rights and responsibilities. Pay attention to every agent in the team. Excellent brokers are the core competitiveness of your team; Backward broker is an important breakthrough to improve store performance. As a store manager, it is necessary to clearly define the responsibilities of each agent in the team and clearly know what everyone should do, instead of doing whatever they want. It is necessary to establish a competitive mechanism in the storefront and maintain the vitality of the team. Even if there are only two brokers in the store, a competitive mechanism should be formed, combining external competition with internal competition. It symbolizes the untouchable rules and regulations in the store. The "hot stove" rule vividly expounds the punishment principle: (1) Even if you don't touch it, you know the heat-warning principle. (2) As long as you touch it, you will be burned-the principle of seriousness. (3) Once in contact, it will be burned at that time-the principle of immediacy. (4) No matter who you meet, you will be burned-the principle of fairness. The more capable brokers are, the more difficult it is to manage, but they all have their own desires, some value interests and some value honors. Do what you like, motivate them in different ways, and bring greater value to the team. Everyone in the shop is a whole, but everyone is an independent individual. The manager's duty is to promote the exchange and complementarity of different ideas, so that each broker can take the initiative to achieve overall progress. Warm is better than cold. Bosses and store managers should respect and care about brokers, be less bureaucratic and be more human. Only in this way can we get rid of the ideological burden of brokers and give full play to their work enthusiasm.