In fact, each brand's headquarters will have some support policies, which will greatly promote store sales, such as the headquarters' help in store location, design, decoration, display, pricing, goods selection, opening, membership management, staff management, training, commodity sales and so on. These supports are closely related to turnover. When choosing a brand, the word-of-mouth marketing of maternal and infant franchise stores is very important, except word-of-mouth, qualification and product safety.