Franchisees should pay attention to the basic operation of routines. Many people will choose franchisees in order to make money, without worrying about the supply of goods. But franchisees also have some routines. Look at franchisees and pay attention to these basic operations.
Franchisees should pay attention to the basic operation of routines. They should know 1 first. Who makes the most money in this world?
The more people who want to make money, the more they can make money, including doing self-media now. Which website articles do you think are the most popular, that is, what is written in the title? There is a way, 500 a day, a day 1000. Then after you pay attention to him, he will tell you that I have an offline training course here, which costs 3999 yuan, and then you go to learn it, because your mentality of making money makes you unbalanced, and some of them appear during the judgment.
Second, don't do to others what you don't want them to do to you.
For example, a project is doing well in a certain area, but after you join in, such as the business circle, the consumption situation in other places, and even the business ability of the operator, these are uncontrollable.
What works locally won't work elsewhere. Then this will cause business not to be as good as you expected, and it is likely to lose money in short.
Third, franchisees earn less than 30%, so stop quickly. Then why does a little carelessness in joining lead to the rapid loss of wealth? And many people who have joined have this kind of social experience and are very smart. Where is the biggest pit and the biggest problem here?
There is a difference between a franchisee and a franchisee.
The first pit is the differentiation of thinking mode.
Many brands will tell franchisees that you only need to make 1000 customers every month. Is it equivalent to serving only 30 customers a day, and then you work 10 hours a day, and 30 customers only have three on average? Do you think that with your business ability, you can't handle three customers in an hour? It doesn't seem so difficult at this time. There are only three in an hour, and there are more people doing other business than this customer. It's ok, typical linear thinking!
When your store opens, you find it in a discrete state, because you find that all these things mentioned above are unreliable. What if the employee asks for leave and the city management comes to check? Various things lead to your effective working hours, and your shop opening time is only over 20 days.
Anyone who has opened a physical store knows that it is not a question of multiplying hours by hours at all. Busy when busy, idle when idle.
A day is ten hours, and only one or two hours or two or three hours really produce big deals. This is a typical catering and service industry. What does it mean to be so busy at this time? It means that your service is not enough, that your production capacity will be limited, and that your turnover will not achieve the expected results.
What does it mean to be idle? It means that your resources are wasted, and you have to pay a lot of costs that don't match your income, such as salary, such as rent, and you have to support others when you have time.
So if you look at this whole article, it is a linear structure, but it is actually a discrete state, but the linear thinking mentioned by the brand will make this interested person feel that it is not difficult to do it, so this is the first pit!
The second pit is the return on investment
The return on investment is the most touching. As I said just now, the more people want to make money, the easier it is for you to make it.
Think about this return on investment. This is basically the routine to join now. It takes three months, six months and eight months to return to the original. The shorter the better, the shorter the better. For franchisees, it must be like this. But how to calculate the return on investment?
Its three core data are your joining cost, that is, your cost, the selling price of your products and your purchasing cost.
Who has the pricing power of these three figures? In the hands of the brand, that is to say, if you want to return the book within three months, just adjust these three numbers. If you want to return your money within six months, adjust these three figures. If you want to return your money within one year, just adjust these three figures.
So don't be moved by the so-called three-month or five-month return on investment, which is completely up to others and can't reflect the real business situation after joining. And this is exactly what can impress franchisees, that is, the return on investment is high, and this thing is too easy to operate.
So what is the second point to tell you? Do business rationally and don't be too anxious. If you are out of balance, you will be easily moved by some figures that have no real experience.
The third is to add brand attributes.
There are three main conditions for joining in the world:
The first is people-oriented;
Second, product-oriented;
The third is the system.
People-oriented, such as foot bath shops and early education institutions, you should not even touch them, because joining is actually a weak cooperative relationship. We know very well that one of the fundamental reasons for the success of a shop or entrepreneurial project is the unity of human rights.
After I joined the brand, the head office promised to send someone to you, give you free retraining and give you guidance when entering the store. All these show that if people are in the hands of others, they will find that the company will open it for you, which is a typical human right. Don't you agree? So if you look at this people-oriented joining project, less than 1% people make money.
The second type is mainly products, such as desserts, cakes and milk tea, which can be halved. What does this mean? Doing product processing, a considerable part of it is making money and losing money, but what is our philosophy? The idea is that this joining should be regarded as an entrepreneurial project.
For example, when we visited this business district, we found that there were many people and many young people, and then it was probably right to get a tea shop to make money when the cost of this rental shop was not too high.
Because this milk tea is good, I want to open a shop here, and this idea has gone wrong.
In other words, if you are the model calculated by social circles and business circles just now, you don't have to join his tea shop, you can choose other tea shops to make money, understand?
Therefore, if you are a product-oriented franchise brand, the most important thing is not the franchisee, but your own calculation of this business circle and this estimate of the franchise output.
The third type takes the system as the core, such as typical KFC and McDonald's. If the time period is extended, you can still make money.
What is its system?
First of all, these brands are centralized kitchen products, and the brands also have their own flow, powerful companies and financial support. That is, if you lengthen your investment return expectation and time, you can do it.
First of all, its joining fee is very expensive. Xi 'an has a Dicos store, and a friend of mine has three Dicos stores. He made a small sum of 4 million in about four years. Then at this time, people's headquarters said, it's time to decorate, or you will affect my brand image. He renovated all three stores, leaving 4 million and1million.
In other words, after joining three stores and working hard for four years, its net profit will be around one million.
This is a system-centered franchise, so the first human-centered franchise, without looking at it, has a small probability of making money. Second, joining with products as the core is more about testing what you have nothing to do with franchisees, that is, your own ability to do business. Third, to join with the system as the core, you should be prepared for a large number of joining fees and long-term investment return expectations.
So before joining this piece, everyone must be careful and never be cheated by such people again. It's not easy to earn some money!
Franchisees should pay attention to the basic operation of routines. First, joining = enjoying success?
This idea is understandable, but not realistic. No matter what industry you choose to start a business, you must take into account both risks and benefits. Although the franchised company will provide investors with comprehensive and systematic training and guidance in site selection, decoration, business preparation, personnel training and advertising, it can't guarantee that it will make 100% money after joining. Investors can't rely on joining the headquarters for everything, especially in employee management.
Second, the business is declining, so we need to take risks carefully.
Many investors believe that as long as they have certain funds and are interested in the project, they can join, but in the early stage of catering business, it is normal to make little profit within half a year or a year. Therefore, investors are advised that no matter what industry they choose to start a business, they need to be psychologically prepared to take risks in advance, and don't invest all their belongings in order to avoid wasting water.
Third, is it enough to have outstanding dishes?
Good taste of dishes is one of the issues that consumers value, but if a dish is much more expensive than other restaurants, consumers will also choose a relatively cheap restaurant. It is important to taste good, but many factors such as the price, service and location of the dishes should also be considered.
Fourth, all kinds of hidden charges.
Generally speaking, the franchise fee is divided into four parts: franchise fee, deposit, deposit and equity fund. Some catering franchise brands say that only 50,000 yuan is enough, but when investors sign the contract, they find that they need to pay 6,543,800 yuan, or even more. Therefore, before the formal signing of the contract, investors need to ask the contractor about all aspects of costs, and all costs should be implemented in specific contract terms to avoid ".
Franchisees should pay attention to the basic operation of routines and understand the six precautions of franchisees.
1, at the initial stage of joining, we should pay attention to reasonable financing and reasonable investment:
Franchisees should do what they can and choose the franchise fee that suits their threshold. Otherwise, they will be heavily in debt and worried all day, which will have a great impact on the operation of the store.
2. Control operating costs and plan purchasing strategies;
Planning purchasing strategy and adjusting turnover rate are also effective ways to control costs. Shops should try to avoid pressing goods. Many new bosses are often under severe financial pressure, and their capital operation is stretched, and they soon get into trouble. For seasonal unsalable goods, it is necessary to reduce the price and clear the warehouse in time, and fill the original vacancy with new goods. After all, only the goods sold are money.
3, learn to manage employees:
Franchisees must realize that managing employees is their own business and must do it well. First of all, franchisees should fully understand their employees. As a manager, it is not easy to fully understand employees. But if managers can fully understand their employees, the work will be much smoother.
4, learn to manage customers, establish a good customer relationship:
In order to explore the market and tap new customers, franchisees can adopt a variety of business methods for marketing. For example, the joint operation method: joint ventures can be made with commercial organizations with the same customer base, such as cafes, cinemas and Internet cafes nearby. For example, if you buy a specified commodity, you may get a movie ticket.
5. Coordinate with the headquarters:
Franchisees should actively communicate with the headquarters on the basis of listening to the opinions of the headquarters, timely transmit local information, and explore business strategies suitable for local conditions with the help of the existing experience of the headquarters.
6. Actively accumulate industry experience:
Franchisees should pay attention everywhere and accumulate more. For example, to open a clothing brand franchise store, franchisees should read more popular magazines and participate in fashion activities to cultivate their own unique fashion concept and keen fashion sense.
Extended data:
1, it is difficult to judge a franchise project only from the superficial conditions such as investment scale and number of franchise stores. In fact, entrepreneurs still have to examine the profit model and joining system of the project.
2. First of all, it is best to secretly investigate the joining projects of interest. Go to the franchise stores of the project for consumption, chat with the store or clerk as a customer, estimate the daily turnover, analyze the customer base, consumption cycle and so on; After the investigation lasts for a period of time, see if the results of the investigation are consistent with the contents introduced by the joining headquarters, so as to judge the honesty attitude of the other party.
Don't cooperate with dishonest leaders.
4, and if the project has never opened a franchise store at all, or if the first store is less than a year old, you will ignore it.
5. Finally, it is necessary to understand the improvement of the franchise system of franchise projects. For example, check the leader's understanding and operation level of the franchise business model to see if he has a set of written and operable franchise management manuals and franchise store operation manuals; See if he is responsible and cautious about the choice of franchisees and the location of franchisees; See if he attaches importance to the interests and follow-up management of franchise stores.
6. The best way for this kind of inspection is to participate in the training organized by the leaders of the Youth League, and then prepare a lot of questions to "make things difficult" for them to see if they are fully prepared for joining the project.