It is definitely becoming more and more difficult for agents to just hoard goods without teaching them how to sell them, because this will cause agents to have extreme distrust of brands and even WeChat business, which is not a long-term solution. Therefore, more and more WeChat business people know the importance of training. When the heads of many large teams ask us about team management, one of the most important suggestions is to improve the agency ability.
The best way to improve the agent's ability is through a perfect training system. Training can take many forms. For the WeChat business team, there are fewer opportunities offline, but there are many online training methods. Now the most common ones are WeChat lectures, QQ group lectures, YY lectures and Red Dot lectures. In these trainings, there is an indispensable role, that is, the host. This is very important. If you can cooperate with the lecturer to share the whole process, the effect will definitely double.
Today, I will teach you how to be an excellent host at the primary level and give you a template for the host. You can refer to this and do it well!
1) At the beginning of the lecture, the host has 3-5 minutes to be the host, which can be a text host or a voice host. Template reference:
Hello everyone!
The theme of our course tonight is: the powder-sucking cheats of WeChat merchants.
Today we invited a heavyweight guest teacher, XXX, to give a lecture.
(The host here had better be the group owner, which is convenient for everyone. )
Please allow me to introduce today's lecturer: (Then the host sends out the introduction of the tutor, whether it is a poster or a text)
Special reminder: Today's course allows recording and screenshot, which is very valuable. Please cherish!
Let's call 1 to invite the teacher to give a lecture!
Divided into these three sections. The host can copy these three paragraphs and publish them in the group after revision.
2) Write a whiteboard for the tutor. Writing a whiteboard is to write down some important sentences and words spoken by the teacher, so that students can save screenshots and send them to their friends.
Generally, the teacher speaks 2-3 sentences, and you should write 1-2 sentences on the whiteboard. Do a good job!
This action is very important, because students will think that the teacher is NB when they see you writing the whiteboard so intently, and you see that the hosts are so dedicated. Let students have confidence in their teachers!
3) During the whole process, you should pay more attention to your tutor because you are like a tour guide. How precious and beautiful this scenic spot is depends largely on your eloquence and your admiration.
This process is actually training the host's persuasion, appeal and value creation ability, which are very powerful in marketing, entrepreneurship, management and other fields!
So train well!
4) The host should take 5 photos of the lecturer's lecture and post them in the corresponding group. You can also post it in a circle of friends. Also invite the tutor to post these five pictures in the circle of friends after class, talk about the feelings of attending classes, and let more friends witness your real growth!
5) The host should take a small video of 1-2 instructor's lecture and send it to the group. (It doesn't matter if you host in a different place)
Tutors can collect these small videos and post them in your circle of friends or your important WeChat group, so that your friends and customers can witness your growth and trust you!
6) The host should help to take screenshots of the lecture group, take a few screenshots of the lectures in the group, which is also about 3-5 screenshots, and then send them to the group and friends circle to show the live broadcast.
7) After the lecture, the course is over. The host can invite everyone to send red envelopes to the teacher!
Take the initiative to say: the value shared by teachers today is enormous. Everyone can reward teachers with red envelopes and everyone will come!
8) Finally, reference the host template.
Thank you for your wonderful sharing today! Ladies and gentlemen, flowers are painted!
This is the end of today's class. See you next time, Momoda ~
We have been applied to many counseling enterprises, such as Shufu underwear (a new generation of health care rimless underwear brand with "comfort" as the core concept and "plant health care underwear" as the design criterion). In a perfect training system, many hosts operate according to this template, and then optimize it according to their personal characteristics, which can well shape the atmosphere of the whole class, and marketing is also particularly powerful. The conversion rate of the course is very, very high, involving.
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