After the survival needs, people began to pay more attention to the quality of life and pursue a healthy, beautiful and fashionable life. For today's women, the demand for skin care products and diet has become an essential item.
No matter what the economic ability is, there will be more or less demand, especially for high-income people. The result of data analysis shows that the demand for beauty industry will increase 10% when the per capita income exceeds 2000 USD. According to the current urban consumption of women aged 20-45, it accounts for 64% of medical beauty consumers.
At present, there are about 90 million medical beauty consumers in China, and this proportion will increase with the economic growth. The Institute of Science and Technology Foresight predicts that the GDP growth rate in 2020 will be the same as that in 20 19. Our beauty industry is a new service industry, and its current market value has reached 300 billion.
And it will increase at the rate of 15% per year. The injection of millions of employees in the beauty industry and millions of beauty companies indicates the change of people's consumption structure. During and near the end of the epidemic, the Internet industry has the fastest return to work and the fastest profit. Recently, the big data released by WeChat shows that the fastest industries to return to work are beauty salons and nail industry. The number of WeChat payments in this industry has increased by 356% compared with previous years, and the beauty industry has recovered at an extremely fast speed.
The future trend of beauty industry;
First: develop towards chain, brand and technology.
For our industry, the group we are facing is mainly C-end customers, who have more and more choices and higher requirements for products. For today's highly transparent informationization, the cost performance of products will be an important factor in marketing purchasing power. On the other hand, the beauty industry and services are increasingly subdivided, and the technical level of products will be an important factor affecting the market in the future. The business model of beauty cosmetics has changed from single to diversified, and brand chains and Internet plus physical stores have merged to form O2O, B2B, B2C and C2B models.
Second, the integration of the beauty industry has intensified.
The past two years have been a major turning point in the beauty industry. In the future, the merger and hosting of suppliers, distributors and stores will become an important means of cross-regional expansion.
Third, "light medical beauty" will become the trend of the future industry.
Non-surgical plastic surgery is more acceptable to the public, because the "light" method is more flexible, simple, fast and safe. In addition, the cost of non-surgical plastic surgery is relatively low and the recovery time is short.
Fourth: the improvement of service quality and the constant renewal of sales concept.
The traditional concept of consumption has changed. In the past, everything was centered on price, and the market principle was that price fluctuated around value. People follow the service experience, the price sensitivity is relatively reduced, while the experience sensitivity is increased, especially in our beauty industry.
Fifth: employee skills training.
Relatively speaking, the cost of training is high, but the cost of not training is higher. This is why there are so many enterprises that would rather pay wages than train their employees for free. For enterprises, long-term competitiveness and core competitiveness are king. The core of service is people, the beauty industry is getting younger and younger, and customers are getting more and more picky, so for our enterprise, diversified business models and high-quality talents are the most needed factors for enterprises now.
Sixth: the application of Internet e-commerce.
Judging from the return to work and profitability during and at the end of the epidemic, the Internet industry is the fastest and most profitable, especially when many entities are facing losses and the e-commerce industry is growing rapidly. The application of e-commerce network is an essential weapon for enterprises to survive or be competitive. Now it is difficult to stand on a single offline or single online, and it should develop to the O2O model. B2B.B2C.C2B***。
Seventh: digital upgrade.
Digitalization is to realize the digitalization of the whole marketing process and management process such as daily work, customer relationship, employee management and store management on another platform. For the beauty industry, the degree of digitization is not high enough. Most beauty salons still only open stores on the platform, and count their members' information through the platform, without making full use of Internet technology to add new business value-added points for store operation.
Eighth three-dimensional management.
The year 2020 will be the VR\AR for large-scale application of 5G, and there will be many new technologies, which will have a subversive impact on the operation of physical stores. For example, in terms of expanding customers, under the application of 5G, customers can feel the environment and services of stores in a 3D environment without going to the store, which is different from movies, and the cost will be reduced to apply to every store.