Current location - Training Enrollment Network - Education and training - Theme 4 of marketing training course:
Theme 4 of marketing training course:
Successfully manage and sell the dealer network equation.

The first chapter is the layout of successful operation and sales management of enterprises.

The first section successfully allocated living space

Section 2 Principles of Successful Distribution of Company Vs. 3Cs

Section III Marketing Strategy and Basic Layout of Marketing Combination

Section IV Basic Concepts and Understanding of Dealers

Chapter II Operation and Management of Distributors in Enterprise Distribution Channels

Section 1 Functions and Functions of Dealers

Section 2 Selection and Decision of Establishing Dealer Network

Section III Incentive and Cooperation of Channel Distributors

Section 4 Measures for the Administration of Dealers

Chapter III Measures for Enterprises to Sell Dealers Successfully

Section 1 Communication between Sales Staff and Distributors of Enterprises

Section II Methods of Guiding Dealers

Section III How to Reach an Understanding with Dealers

Section 4 How to Restrain and Manage Dealers

Chapter IV Counseling and Support for Dealers by Enterprises

Section 1 Factors Affecting Dealer's Performance

The second quarter of the dealer's enterprise marketing strategy

Section III Market Competitive Advantage of Dealers

The fourth quarter distribution business environment change factors

Chapter 5: How should dealers improve their sales performance?

Section 1 Marketing Strategy and Sales Plan of Dealers

The importance of the quality of dealers' sales staff in the second quarter

In the third quarter, the overall level of dealer sales staff improved.

Section IV Incentive and Management of Dealer Sales Staff

Chapter VI Case Analysis

& ampOslash Haier's Marketing Network

& ampOslash General Electric supports its dealers through the "physical inventory" system.

Channel Conflict of & ampOslash Toys R Us in America

The distribution channel conflict of & ampOslashIBM

& ampOslash Retailers' Countermeasures against Manufacturers ―― Wal-Mart Company

& ampOslash Other Practical Cases

Chapter VII Discussion and Solution of Students' Practical Work Problems