1, near the entrance to the main passage, the customer pass rate of the non-food area (kitchen, tableware and other supplies) in the left shelf is also relatively low.
It is best to adjust the kitchen utensils such as tableware and pots near the cashier to the main aisle of the store. That is to say, it is adjusted to the vicinity of consumables with high purchase frequency near the back main channel, so that a large number of customers passing through the back main channel can see it.
In addition, other consumables such as toilet paper, detergent, toothpaste, shampoo, skin care products, plastic wrap, etc. Those frequently purchased in non-food areas should also be arranged near the cashier and the main aisle at both ends of the inner shelf to effectively induce customers to enter the secondary aisle and improve the pass rate.
The low qualified rate of non-food areas is mainly due to the monotonous repetition of commodity varieties and articles besides location reasons.
2. How to improve the pass rate and retention rate of the middle shelf area?
This is a problem faced by many supermarkets at home and abroad. Empirical analysis proves that the key lies in the display of goods on the shelf end frame, the content and mode of goods display. But in reality, at present, most supermarkets in China sell the end shelves without thinking, but they are helpless to improve the overall sales volume of the shelf area.
You know, the main purpose of the end frame display is to attract customers from the main aisle. Customers will only stay if they are interested in the end-shelf goods, and then they will see the goods in the shelf area.
Therefore, the end shelf should display best-selling goods, special goods, seasonal goods, PB goods and so on. , and each end frame should display at most 1~3 items, and display them in large quantities to attract customers.
In addition, the goods displayed on the end shelf do not have to be related to the goods in the shelf area. The end shelf in the food area can display non-food and the end shelf in the non-food area can also display food. -Suzhou Creed Shelves