After eight years' development, Zhejiang Aotong has sold more than1.8000 Audi cars, and provided more than 200,000 vehicles/time service for more than1.8000 customers. In 2002, Zhejiang Aotong was rated as the best distributor in China by German Audi Company. In 2004, Zhejiang Aotong won the highest award of FAW Group: the first automobile award; FAW-Volkswagen Audi brand "Sales Gold Award", "Market Development Award" and "Original Spare Parts Contribution Award"; Tong Yuan Group "Excellent Team Award". In 2005, it won many awards such as "Best Service Provider" of FAW Group, "Sales Gold Award" of FAW-Volkswagen, "Audi Star" and "Audi Light". In order to provide customers with better and more comprehensive services, we have successively built an Audi 3A used car exhibition hall and service area covering an area of 5,000 square meters at No.367 Shaoxing Road, as well as an imported car boutique exhibition hall and service area.
At the same time, in order to better communicate with customers and expand brand influence, Zhejiang Aotong has held a series of marketing activities for many years, such as: Audi QUATTRO Cup Golf Tour (Hangzhou Station), Hangzhou Qianshang Road Tour, Zhejiang Merchants Conference designated car, Golden Rooster and Hundred Flowers Film Festival star designated car, West Lake International Marathon guided car and so on.
The company adheres to the brand tenet of "One Earth, One Audi, One Quality" of German Audi, and has created the ATU concept (that is, at you: customers are our eternal focus). Let customers have a better feeling of Audi brand, and wholeheartedly provide world-class Audi cars and super-class services for the majority of users!
Audi recommendation is the brand name of Audi's new strategy for used car business, aiming to build an excellent brand of Audi in the field of used car business through professional, honest and convenient service concept. Audi's recommended brands enjoy a unified platform and norms in the China market and around the world, which marks an all-round upgrade of Audi's used car business.
As the earliest and largest Audi AAA used car center in Zhejiang, Zhejiang Aotong has been growing for more than four years, fully following Audi's global unified used car management standards, and providing customers with reliable, convenient and fast Audi AAA used car certification, replacement, sales and other services. Audi is the first high-end brand to enter China, and its market share is higher than that of BMW and Mercedes-Benz. The sales of Audi of Zhejiang Aotong in Zhejiang have been the national sales champion for many years.
Zhejiang Aotong adheres to the brand concept of professional, honest and convenient Audi used car recommendation, which is fully reflected in every service link. It is not only committed to meeting the needs of users, but also aims to provide users with assured, pleasant and respected services.
Specialties: Audi used cars will build a trustworthy trading platform for customers through a global unified software and hardware system;
Integrity: Audi's standardized second-hand car evaluation, testing system, trading and management system will provide excellent quality assurance for every transaction of every customer;
Convenience: Audi used cars provide consumers with one-stop comprehensive trading services from selling cars to buying cars, and provide customers with comprehensive and meticulous one-stop solutions. 20 10 In August, the company invested150,000 yuan, and the Audi VIP room of Hangzhou Airport, which lasted for four years from planning to completion, officially provided services to customers. The building covers an area of 2,700 square meters and 4,000 square meters, with 80 parking spaces, designed and decorated by famous designers. This is the first move of China and even the world automobile industry.
Audi airport VIP pavilion has three floors, the first floor is the reception and boutique display area; The second floor is the customer rest area, internet access area, reading room, film and television hall, dining area and conference room; The third floor is an open-air rest platform; There is also a VIP room for important guests to rest.
The style of the whole hall is designed as European leisure, and all the furniture comes from famous artists at home and abroad. Sofa is soft and moderate, with colorful lights, graceful music and fragrant coffee. Whether it is handling vehicle storage procedures, waiting or seeing friends off, it can bring customers a distinguished experience.
Process: See the right figure. In 2007, Zhejiang Aotong invested tens of millions to develop a remote information service system, which changed the service from passive to active. For the first time, the Audi vehicle remote information system was launched for customers with the dealer as the research and development institution, and it was escorted for customers in the form of on-board service consultant.
This is the leading service system in the national automobile after-sales service industry, providing customers with perfect and personalized instant service.
The system integrates the functions of fault transmission, maintenance reminder, vehicle navigation, safety alarm, vehicle tracking and traffic information sharing. The system automatically checks the vehicle every day, reads the mileage, and reminds customers to carry out maintenance on time. The detected vehicle faults will be fed back to the 4S shop at the first time to ensure the vehicle safety when customers go out to drive. In addition, the system can remotely troubleshoot fault codes for individual faults, which not only eliminates hidden dangers of vehicle safety, but also saves a lot of valuable time for customers.
System functions:
New: the system is fully compatible with vehicles and is designed and developed synchronously in Europe;
Fast: real-time data transmission can obtain vehicle information immediately;
Province: save time and money for car owners by monitoring the car condition;
All: a public wireless communication network covering the whole world to ensure unimpeded communication;
G: Vehicles can communicate with customer service departments or other vehicles in real time;
Wisdom: Vehicles can be seamlessly integrated with smart home systems. Since 20 10, the vehicle management office of Hangzhou Public Security Bureau has actively implemented measures to facilitate the people and benefit the people in order to implement the requirements of social management innovation of the Traffic Management Bureau of the Ministry of Public Security. Zhejiang Aotong took the lead in becoming the first batch of "zero police force" licensed service stations, with 20 1 1 * *, 2 1 vehicle and nearly 1650 registered vehicles. Zhejiang Aotong also invested 6.5438+0.5 million yuan to build a motor vehicle safety performance testing line, upgrading the licensing service station to the first "zero police licensing testing service station" in Zhejiang Province, and expanding the service scope from Audi's new car licensing to annual inspection. More than 5,000 Audi cars were licensed here, and 100 cars passed the motor vehicle safety performance test.
In 2000, when Zhejiang Aotong became the first Audi dealer in China, Audi sold A6, and there was no second Audi dealer in Zhejiang. After more than 65,438+00 years of market accumulation, Zhejiang Aotong has sold 25,000 Audi cars, and the number of Audi customers in Hangzhou has exceeded 40,000.
This time, Zhejiang Aotong's "Zero Police License Plate Detection Service Station" needs a comprehensive investment of manpower and material resources: a set of detection equipment is 6.5438+0.5 million yuan, and it needs to be equipped with 654.38+0.2 full-time personnel for detection and licensing, and the annual cost is 6.5438+0.5 million yuan. In addition, the vehicle inspection line also occupies the maintenance site, which puts great pressure on the usual maintenance. Chen Keren, general manager, said in an interview with CCTV and Xinhua News Agency: "It is impossible to make money by this, and the purpose is only to improve customer satisfaction. In our opinion, the future direction of 4S shop service is 6S shop, and we just took a step earlier. " Chen Keren believes that the "6S concept" is normal service plus licensing and car inspection services. At present, the auto market is very depressed, and price war is inevitable for market share. There is no winner in homogenization competition, and the key is to retain customers by differentiated products and services. "
On the morning of June, 2065438 19, leaders such as the Director of Traffic Management Bureau of the Ministry of Public Security, accompanied by Ke, Deputy Director of Zhejiang Public Security Department and Director of Hangzhou Public Security Bureau, inspected Zhejiang Aotong "Zero Police Permit Inspection Service Station". Among the more than 200 people accompanying them, there are leaders from vehicle management offices in various provinces and cities across the country, as well as directors of vehicle management offices in 9 cities in Zhejiang Province. Audi R8 LMS Cup is a brand-new international racing series, which is an exclusive race created by Audi brand. With the launch of the Audi R8 LMS Cup, Audi will not only be second to none in the high-end car market in China, but also become the leader on the track, and put the brand's national charm and passion into interesting racing sports.
20 1 1 year, Audi sold more than 300,000 vehicles in China, and China became Audi's largest market in the world. Audi hopes to prove "breaking through technology and enlightening the future" on the track in China through racing. With the brand's experience in motorsport, Audi can provide racing enthusiasts with opportunities to participate in and experience Audi's professional experience and strong strength through the customer racing department. China will become an important part of Audi racing.
Audi R8 LMS Cup is another GT3 event after Ferrari Pirelli Cup and Porsche Carrera Cup, which has attracted much attention from the automobile industry and domestic media. As one of the first six dealers participating in the competition, Zhejiang Aotong represented Zhejiang. Moreover, we invited Han Han, a famous domestic writer and professional racing driver, to help out, which attracted more media attention and reports. It has improved the popularity of Zhejiang Aotong in the whole country. Zhejiang Aotong Audi Automobile Club has more than 10000 members. The club adheres to the service concept of Audi heart to heart and provides excellent services for Audi members.
With Audi as the carrier, the club builds a high-end networking platform for its members, and takes this as the center to plan and organize a series of meaningful activities according to the needs of members, such as: health and wellness, investment investigation, theme self-driving, investment and financial management, parenting education, film and television music, etc.
As a member of Zhejiang Aotong Audi Automobile Club, you can enjoy exclusive airport service in Audi VIP room. According to the five-star service standard, provide waiting and pick-up service for club members in the form of integral consumption. We also provide airport transfer, overnight parking, vehicle inspection and maintenance, and conference services.
Of course, if you are interested in providing your products or services to club members, or want members of Zhejiang Aotong Audi Automobile Club to become your customers, we are very optimistic.
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