Ordinary fans will run marathons with full video, can hold events without venues, and can also take the coach's certificate at home ... Many things that were not easy to do in the sports field before have now become a reality with the development of science and technology.
Individualized demand broadens the market
"In Haikou Marathon, Penguin Sports conducted an artificial intelligence editing service test, and the test results were satisfactory." At the just-concluded Smaff International Sports Consumption Exhibition, Liu Jianhong, President of Penguin Sports, introduced that in 2065, there were more than 1500 marathons, 438+08, and the future marathon events will be more scientific and technological. The face recognition system will identify, track and record the whole performance of marathon runners, and create special documentaries for marathon runners so that they can quickly obtain personalized videos after the race.
It is worth noting that sports consumption, as a new consumption field, is an important part of modern service consumption and information service consumption. However, at this stage, China's sports consumption mode is extensive and single, with low consumption frequency, and there are still a lot of gaps and expandable market space.
"The arrival of the 5G and Internet of Things era is not only a communication revolution, but also a sports industry revolution." Wang Qi, president of Gehua Zhongao Group, believes that China is in the stage of mass sports consumption, and sports are increasingly integrated into people's daily lives. Everyone wants to participate in it, so a comprehensive sports service model is needed.
For example, British BT Sport introduced the 5G live broadcast service to the football match, and realized the 4K live broadcast for the first time. Fans can connect multiple wireless cameras in the stadium through the 5G network, and independently choose players, referees and other different perspectives to watch the game, thus gaining a brand-new watching experience.
Taking Haikou Marathon recorded by Penguin Sports Test as an example, the new sports service model can be applied in many scenes. Cai Hongyan, chairman of CLP IOT Technology Co., Ltd. said that, for example, when athletes run on the runway, they can observe the running speed, heart rate and other signs in real time through the APP, and can carry out a series of targeted services according to data collection. Luo, the founder of Beijing Zhongao Yuedong Sports Industry Co., Ltd., also said that if ordinary sports fans have full video recording, it will greatly enhance the experience of sports consumption.
At present, under the background of high-quality sports content migrating to new media and short videos, sports consumption demand is more dynamic and fragmented, and personalized demand is deepening, opening up new market space.
The new model subverts tradition.
Nowadays, mass sports competitions are very popular. With the development of intelligent sports equipment, cross-regional online events have given more sports enthusiasts the opportunity to participate in the competition.
Previously, a unique smart darts competition became the focus of the industry. Smart darts come standard with Bluetooth smart darts target, and electronic automatic scoring is completed through intelligent induction. Even if the contestants are not in the same place, venues, families and communities can be interconnected through the network, and online and offline battles are completely unaffected by geographical space. What's even cooler is that smart darts break the traditional rule that competitions need unified time. Participants can choose to complete darts throwing competitions in different time periods as a team at a certain time, and rank the competitions through electronic automatic scoring.
"Smart darts are one of the PK competitions on Penguin Sports Online." Lu Shan, general manager of Penguin Sports Competition Division, said that Penguin Sports Online PK Competition is a brand-new attempt of Penguin Sports Online Competition, which broke the traditional mode, changed the traditional organization mode and presentation mode of the event, integrated offline events online and changed the physical time and space of the event. Based on the exclusive dual-screen live broadcast technology of Penguin Sports, both sides can play PK online at the same time, which is more intuitive and enjoyable.
"From professional competitions, folk trials to home online competitions, through the organization, production and dissemination of new competitions, a new competition mode will be brought. The latest online darts competition has now started internal testing and will be launched soon. " Wang Zheng, CEO of Beijing Darts Sports Culture Co., Ltd. said.
Liu, the planning director of Li Ning's basketball listing of Li Ning (China) Sporting Goods Co., Ltd., said that the new technology has brought about changes in the sports experience. In the 5G era, intelligent sports equipment has great potential and development space. At present, Li Ning and Penguin Sports are carrying out all-round cooperation in street basketball, badminton and other competitions. Interactive live broadcast has improved the user's sports experience, and the overall influence of the event has also been greatly improved.
In Liu Jianhong's view, new technologies have brought both impacts and opportunities to the sports industry. Whether we can seize the opportunity to stand out depends on who can better adapt to the times and meet the needs of personalization and popularization.
Online training to solve "pain points"
At the beginning of this year, the General Administration of Sports and the National Development and Reform Commission issued the Action Plan for Further Promoting Sports Consumption (20 19-2020), which clearly pointed out seven key tasks in the past two years, among which enriching sports consumption formats and cultivating sports consumption concepts became the top priority of industrial development.
Although China has entered the golden age of sports industry development, sports industry has become one of the hottest industries at present, but the extreme lack of sports talents has become one of the bottlenecks restricting the rapid development of sports industry in China.
According to statistics, there are currently more than 4 million employees in China's sports industry, accounting for only 0.5% of the total domestic labor force. To achieve an industrial scale of 5 trillion yuan in 2025, the employed population in the sports industry will reach 65,438+0.5% of the national employed population, which means that at least/kloc-0,000,000 sports employees will be needed at that time. In the next few years, how to fill the talent gap of 5 million will be a thorny problem to test the sports industry.
During the SMEF International Sports Consumption Exhibition, Penguin Sports launched a brand-new training product "Goose School Field" Sports Institute, and more professional courses with qualification certification will be put on the shelves one after another. At the same time, it also cooperates with Perfect World Education and Alliance E-sports to lay out online e-sports education.
"In many years of practice, we found that the real' pain point' area of China sports is sports online training." Liu Jianhong said that in the future, he will devote himself to building a one-stop Internet sports training service of "online training+online examination+offline examination = industry certificate" to meet the service needs of different audiences, help to cultivate talents in sports education, especially children's sports education, and build an online sports talent base in China.