The first section shopping mall employees essential qualities
First, the quality of basic work
Second, the concept of customer first.
Third, the awareness of quality service.
Section 2 Basic Etiquette of Shopping Mall Employees
First of all, modification
Second, the dress code
Third, attitude and etiquette.
Fourth, smile etiquette.
Chapter II Job Training for Salespersons
Section 1 Professional Orientation of Shop Assistant
First of all, the job responsibilities of sales staff
Second, the job requirements of the sales staff
Third, the role of salespeople.
Section 2 Pre-sales Preparation Training
First, pre-sale mentality adjustment
Second, the work equipment to wear
Third, pre-sale commodity inspection and preparation
The third quarter customer psychological grasp training
First of all, customers' buying motives.
Second, the factors that affect customers' purchase
Third, the customer's buying behavior.
Fourth, the consumption psychology of all kinds of customers.
The fourth quarter customer reception skills training
First, wait for the right time.
Second, the best time to approach customers.
Third, the approach to customers.
Fourth, win the favor of customers.
Five, the language skills of receiving customers
Section 5 Commodity Promotion Skills Training
I. Introduction and description of commodities
Second, do a good job in the display of goods
Third, introduce to different types of customers.
Section 6 Objection Handling Skills Training
First, the method of objection handling.
Second, the timing of objection handling.
Third, handle different types of objections.
Section 7 Training on Promoting Trading Skills
First, identify the transaction signal.
Second, the skills of facilitating transactions.
Third, add sales skills.
Four, the main points of commodity packaging
Fifth, do a good job in farewell service.
Chapter III Post Training for Cashiers in Shopping Mall
The first section cashier job responsibilities
Section 2 Shopping Mall Cashier Knowledge
First, POS system knowledge
Second, cashier knowledge
Third, the bar code knowledge
Four, degaussing system knowledge
Verb (abbreviation for verb) Other cashier concepts
Section 3 Training of Cashier's Work Standards
First, the cashier operation process
Second, the cash room working procedures
The fourth quarter specific cashier operation training
I. Collection services
Second, counting skills
Third, the identification of counterfeit banknotes.
Four. Advance payment of large bills
Five, zero and zero operation
Six, cashier error handling
Seven, cashier on-site service
Section 5 Other cashier operation specifications
I. Collection and handling of bills
Second, the handling of customer complaints
Third, the operating points of leaving the cashier
Four. Handling of notes receivable and accounts receivable
Chapter IV On-the-job Training of Shopping Mall Promoters
Section 1 Responsibilities of Sponsors
Section 2 Price Promotion
First, the characteristics of price promotion
Second, the application of price promotion
Third, the form of price promotion.
Fourth, the key points of price promotion implementation
Section III Demonstration and Promotion
First of all, show the characteristics of promotion
Second, display products suitable for promotion.
Third, the live demonstration work content
Fourth, show the promotion skills.
Section 4 Gift Promotion
First, the characteristics of gift promotion
Second, the main forms of Bei Zengpin's promotion
Third, the principle of gift selection
Fourth, the implementation points of gift promotion
Section 5 Free Trial
First, the characteristics of free trial
Second, the implementation points of free trial
Section 6 Lottery Promotion
First, the characteristics of lottery promotion
Second, the main forms of lottery promotion
Third, the implementation points of lottery promotion
Section 7 Festival Promotion
First, the characteristics of holiday promotion
Second, the form of holiday promotion
Third, the implementation points of holiday promotion
Section 8 Window Display
First, the characteristics of window display
Second, the type of window display
Third, the window display equipment and appliances
Fourth, the implementation points of window display
Chapter V On-the-job Training of Service Desk in Shopping Mall
Section 1 Job Responsibilities of Service Desk Staff
Section 2 Access Package Service Training
I. Access Packet Service Specification
Second, the accident treatment
Section 3 Broadcasting Service Training
First of all, the essential qualities of an announcer
Second, the content played in the mall
Third, the process of shopping mall broadcasting
Fourth, the principle of shopping mall broadcasting
Five, broadcast draft requirements and specifications
Section 4 Gift Distribution Training
First, the principle of giving gifts
Second, the gift distribution process
Third, gift inventory management
Section 5 Training of Invoice Issuing Process
Section 6 After-sales Service Training
I. Delivery service
Second, the installation service
Third, the "three guarantees" service
Fourth, tracking service skills.
Section 7 Customer Return and Handling Training
First, the scope of commodity exchange.
Second, the commodity return process
Third, commodity return service skills
Section 8 Customer Complaint Handling Training
First, several reasons for customer complaints
Second, the principle of handling customer complaints
Third, the attitude of handling customer complaints.
Four, customer complaint handling steps
Five, different forms of complaint handling skills
Six, different types of complaint handling methods
Chapter VI Post Training of Shopping Mall Buyers
The first section shopping mall buyer job requirements
First, the buyer's job requirements
Second, the buyer job responsibilities
Section 2 Commodity Purchase Plan
First, the market survey before purchase
Second, the purchase strategy is determined.
Third, the choice of procurement mode
Four. Establish procurement procedures
Verb (abbreviation for verb) purchase time
Intransitive verb purchase batch decision-making
Section III Screening Suppliers
I. Conditions of qualified suppliers
Second, the principle of selecting suppliers
Third, understand the real situation of suppliers.
The fourth quarter commodity procurement negotiation training
I. Elements of procurement negotiations
Second, the content of the procurement negotiations
Third, procurement negotiation skills
Four. Sign a purchase contract
Verb (abbreviation of verb) Matters needing attention in procurement negotiation
Section 5 Commodity Transportation Training
First of all, follow the transportation principle.
Second, choose the mode of transportation.
Third, determine the transportation route.
Four. Transportation of valuable and dangerous goods
Section 6 Commodity Acceptance Skills Training
I. Commodity acceptance procedures
Second, the content of commodity acceptance
Third, the main points of commodity acceptance work
Chapter VII On-the-job Training of Shop Assistant
Section 1 Responsibilities of Store Keepers
Section 2 Warehouse Planning Training
I. Commodity storage planning
Second, the warehouse operation planning
Section 3 Goods Training in Warehouse Management
First, the principle of commodity inventory
Second, the warehouse display standard
Third, the warehouse temperature and humidity management
Fourth, the warehouse safety management
The fourth quarter goods in and out of the warehouse management training
I. Commodity storage management
Second, the commodity warehouse management
Section 5 Commodity Inventory Operation Training
First, the basic knowledge of inventory
Second, the inventory preparation
Third, the essentials of inventory work
Four, after the inventory results are processed
Section 6 Training on Goods Return (Exchange) Operation
First, the return (exchange) standard of goods
Second, the main points of returning (exchanging) goods
Third, the return (replacement) operation process
Chapter VIII On-the-job Training of Shopping Mall Engineering Personnel
Section 1 Responsibilities of Engineering Personnel
The content of the equipment management in the second quarter
I. Purchase and installation of equipment
Second, the correct use of equipment
Third, the routine inspection of equipment
Fourth, the handling of equipment accidents
Verb (abbreviation of verb) equipment maintenance and maintenance
Section 3 Equipment Maintenance Training
A, distribution maintenance
Second, the electrical equipment maintenance
Third, air conditioning equipment maintenance
Four, fluorescent lamp common troubleshooting
Section 4 Training on Safe Use of Equipment
First, the use of air conditioning
Second, the use of walkie-talkies.
Third, the use of scanners.
Fourth, the use of computer equipment.
Verb (abbreviation for verb) Use of elevator
Six, the use of bargaining machine
Seven, the use of herringbone ladder
Eight, the use of safety equipment
Nine, the use of electronic anti-theft equipment
Chapter IX On-the-job Training of Shopping Mall Cleaning Personnel
Section 1 Responsibilities of Cleaning Personnel
Section 2 Detailed Rules for Cleaning of Shopping Mall
I. Hygienic requirements of shopping malls
Second, the clean work rules
The third quarter shopping mall cleaning content
I. Hygienic standards
Second, the shopping mall daily cleaning project
Third, shopping mall cleaning practice
The fourth quarter shopping mall cleaning points
First of all, the floor of the mall is clean.
II. Cleaning of elevators, escalators and stairs
Third, the bathroom is clean.
Fourth, the disposal of discarded goods.
Chapter X On-the-job Training of Security Personnel in Shopping Mall
Section 1 Responsibilities of Security Personnel
Section 2 Security Tasks
First of all, the security guard is on duty.
Second, safety management
Third, the handling of accidents.
Section 3 Robbery Prevention Training
I. Preventive measures
Second, in case of robbery.
Section 4 Commodity Loss Prevention Training
First, prevent customers from stealing.
Second, prevent employees from stealing.
Third, prevent suppliers from stealing.
Fourth, the audit position
Section 5 Fire Protection Training
First, the cause of the mall fire
Second, the mall fire facilities
Third, the content of fire control work
Four, fire equipment inspection
Five, the use of fire extinguishers
6. Safe evacuation of shopping malls
Seven, fire emergency treatment
Chapter III XI Commodity Knowledge Training
Section 1 Commodity Classification and Structure
I. Commodity classification
Second, the commodity structure.
Section 2 Commodity Pricing Methods
First, the cost-oriented pricing method
Second, the competition-oriented pricing method
Third, customer-oriented pricing methods.
Fourth, the common price strategies in shopping malls.
Section 3 Common sense of all kinds of commodities
First, textile common sense
Second, common sense of cosmetics
Third, common sense of clocks and watches
Fourth, jewelry common sense
Five, electrical common sense
Six, leather products common sense
Seven, common sense of children's products
Eight, common sense of sporting goods
Nine, stationery common sense
postscript